Tech

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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Tech in Action: Infiniti sparks fast reaction on Instagram

The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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Why Rogers launched a second 5G hub

Exploring IoT use cases at Communitech is part of a goal to create an ecosystem where the technology can be utilized.

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Tech in Action: A boardwalk becomes an AR storefront

Havaianas tried to drive brand awareness by sending beachgoers to products inspired by patterns scanned on a mural.

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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Rival Technologies invests in expanding its consultancy

Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

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Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

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Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.