Tech » strategy



Tech in Action: Building a burger on Instagram

Burger King used polls in its stories on the social platform to create and deliver coupons for customized meals.


Voice-powered assistants will get past gimmicks

Alphabet’s Patrick Kavanagh on how the latest demos of the technology show just how game-changing it will be.


Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.


How voice is changing consumer behaviour

A keynote from this year’s AdTech Canada conference shows how the technology is becoming integrated with daily life.


Google I/O announcements to pay attention to

How the tech giant is building AI into even more of its products and services.


Engine Digital creates new strategic planning role

Brittany Houweling will help guide clients to get the most out of the agency’s evolving digital consulting offering.


Amazon to expand Vancouver hub

A new office will be home to 3,000 staff working on ecomm tech, cloud computing and machine learning.


Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.


Engine Digital names first COO

James Richardson will help steer the agency as it continues to take on more consulting, design and development work.


F8 announcements marketers should care about

From data to AR to the growing popularity of Stories, what you should take away from Facebook’s annual developer’s conference.


Reese Mix forces sports fans to save their snacks

A snack bowl programmed to only open when the puck drops is part of a broader strategy to become a go-to gametime treat.


Snap releases its latest Spectacles

Still photos and more comfortable design are among the new features for the social platform’s AR glasses.


Tech in Action: Turning people into holograms

Thalys shows what makes Brussels special by creating virtual monuments out of its residents.


Borealis AI to expand to Vancouver

The new location of RBC’s artificial intelligence research lab will focus on computer vision and image recognition.


ASOS rolls out visual search

The online fashion retailer’s image recognition tech is now available in Canada.