Tech

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Tech in Action: Patron gives an in-depth tour with AR

The tequila brand lets users create a virtual distillery to learn more about its premium products.

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IBM launches Watson Advertising

The company repackages the recently acquired Weather Company to fully take advantage of its data.

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Can AI do brand advertising?

A panel at New York Ad Week discussed why AI needs “emotional intelligence” and its applications beyond lower-funnel conversion.

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Preparing for brands that talk

With voice assistants, brands are figuring out how to insert themselves into a new kind of conversation and the high-stakes method of search.

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Salesforce plans to smarten up Einstein

An update to the company’s AI platform brings more predictive possibilities to CRM.

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Insights from Accenture’s new AI lead

Jodie Wallis on the opportunities in the field and what Canada could be doing better to help its development.

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Why IKEA’s new AR app is different

The furniture-focused app is a glance into the possibilities offered by Apple’s ARKit.

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Clearly hires its first CTO

Alex Buhler gets oversight of the eyewear retailer’s analytics, digital and merchandising teams as it redefines its tech strategy.

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Wealthsimple heads across the pond

The fintech brand’s CEO says there is an opportunity in the U.K. with underserved millennials.

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Tech in Action: The windows on the bus help kids open up

High-tech windows help Hyundai make a long bus ride more fun for deaf children.

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Sun Life debuts a new digital persona

“Ella” will be the voice for the brand’s digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.

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Adobe gets into the car

The company extends its analytics, personalization and marketing capabilities to in-car platforms.

Augmented-reality

AR’s role in the marketing mix may grow: report

Canadian marketers are cautiously optimistic about augmented reality, but see fewer opportunities for wearables.

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ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.