Women

Founders 2

Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

Colony.group_close_L

PR AOY Gold: The Colony Project keeps growing

The little PR shop that could has grown from three staff to over 20 since launching in 2016.

Hero Image 4

Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

Knixwear

Women still don’t feel represented in ads: study

Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.

image008

Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

Interac Flash

Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

jordan1crop

Changing lanes

Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.

Businesspeople At Meeting

Female executive officers remain rare in Canada

Rosenzweig’s 13th annual report shows Canada’s top 100 companies are dominated by male executives.

pastedImage0

Chico’s encourages women to be bold about their age

The women’s fashion retailer launches a brand refresh that capitalizes on an empowering social tension.

Give-A-Care Image 1

2017 Strategy Awards: Rethinking the cancer conversation

The Give-A-Care campaign featured custom products to help young women through treatment.

Omniwomen

Omnicom brings Omniwomen to Canada

The holding co’s program will look to support the development of current and future female leaders across its agencies.

Interval

The story behind ‘the one that got away’

Interval House challenges perceptions and centres on the emotional barriers to leaving an abusive relationship.

Murale PDA 3

Activia starts the year ‘in sync’

The Danone brand simplifies its in-store messaging and builds on its holistic well-being approach.

Quaker

Quaker shows the rest of the picture

A new social campaign sheds light on what’s missing from those “perfect” Facebook photos.

Girl

Canadian Women’s Foundation flips the script

The organization lets girls choose the message of its #GirlPowered campaign.