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Creatives’ insights: Down syndrome’s human side

FCB Toronto’s co-CCOs on targeting a difficult moment in time and staying true to the goal of its campaign.

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The Salvation Army’s hidden poverty tour

Tourists get an unexpected view of how the issue can go unseen in Canada.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Your last minute look back on Canada 150

From redesigned cash to stunts full of cheese, here are a few final additions to this year’s roster of celebratory campaigns.

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Back page: Fall TV, AI style

Conflict’s Niall Kelly and Jason Last imagine a world of content programmed by artificial intelligence.

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Courting the modern military woman

Ogilvy Montreal’s latest ad offensive for Canada’s Armed Forces dares potential recruits to be extraordinary.

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Up to the Minute: Rennie Group brings on marketing vet

Plus, new work for NKPR and more news you may have missed.

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Canada who? (column)

The Township’s Karen Howe finds truth in parody and builds her case for why American marketers must realize our differences.

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Tech in Action: Nike’s AR treasure hunt

An update to the brand’s SNKRS app rewards sneaker heads for going the extra step.

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Dentsu Aegis advances new talent’s tech chops

Partnering with Google on an internship program aims to bring innovative thinking into its agencies from the bottom up.

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RBC launches new innovation lab

The bank’s Global Asset Management division get its own dedicated team to explore its unique tech and data needs.

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Marketers seeing the value in AI: report

Canadian companies are keeping up with the global pace, but budgetary constraints remain a roadblock for many.

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Home Hardware embarks on a new project

A new campaign reflects the retailer’s repositioning and desire to be seen as source of friendly advice for any home improvement need.

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Insurers retool offers and amp up goodwill

How the increasingly commoditized sector is shifting its marketing to go beyond pricing.