Dollar Shave Club

Small is the new big (and big is the new small)

TracyLocke’s Craig Jenkins on how niche is king, and how marketers can join the party.

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Chevrolet pursues the ‘Canadian dream’

The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.

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Leo wins Gold Cube at ADC Awards

Sid Lee, Lg2 and Giant Ant were also among the Canadian agencies that won at last night’s Creative Week gala.

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Fast Facts: CMOs seen as team builders

The latest CMO Pulse shows marketers are still fighting for digital change.

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The beer necessities

For 170 years, Labatt has been a trendsetter and a cultural force.

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Axe challenges stereotypes on social

The Unilever brand taps two big name athletes to help sell its challenge of traditional masculinity.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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Cossette wins Quebec Tourism Alliance

The agency will help the organization develop the “QuebecOriginal” brand as its new creative AOR.

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DDB takes Best in Show at Anvil Awards

The agency’s anti-smoking card game won the top prize, but C&B took the most awards at the show.

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Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

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Eskimos unleash their empire

A new campaign from The Hive primes an already active fan base for the upcoming season.

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The future of shopping: The changing consumer

In part one of our series, we look at how time spent online is warping consumer behaviour.

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Don’t discount the dollar store, and other lessons

We break down three main takeaways following strategy’s annual Shopper Marketing Forum.

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Camp Jefferson wins LowestRates.ca

The discount financial products site is the latest in a line of wins for the agency.