Les Enfants worked with LG2 to generate awareness of Natrel Lactose Free products with the short film – Intolerance – A Lactose Story. Directed by Benjamin Steiger Levine, the film is a tongue-in-cheek look at the life of ‘Miles Granderson’, the lactose intolerant son of a milkman.

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Les Enfants: Creative storytelling

The Montreal production company’s directors are in demand from agencies within Quebec and across the world.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Manulife looks to provide utility

A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.

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Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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Public adds eight

The social impact-focused agency has made several hires across departments, including a new CD and client director.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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Strategy Awards names 2018 co-chairs

SickKids’ Lori Davison and Leo Burnett’s Brent Nelsen will lead the jury deciding the best strategic work in Canada.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

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Honey Nut Cheerios tells a story about bees

How General Mills refined its focus on engaging with kids for this year’s “Bring Back The Bees” campaign.