BBDO Group (1) Crop

BBDO hires head of planning

Sarah Henderson joins from Grip to further build data and analytics into the agency’s work.

Cossette Global CCOs

Cossette appoints first global CCOs

Carlos Moreno and Peter Ignazi will lead the agency’s creative vision and continue to build the business in new markets.

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Canadians more price conscious than brand loyal

Mintel report shows the importance of reaching consumers with a budget-conscious message while they are shopping.

Gabriele Giancolo

Is blockchain the future of loyalty programs?

Qiibee hopes its blockchain-based ecosystem will help solve the many issues with existing programs.

retail grocery carts

Retail could reach 20-year high in 2017

Many sectors saw significant growth up until November, but sales in ecommerce surged the most.

Samsung4

Samsung store ‘transcends’ its technology products

We go inside the brand’s Eaton Centre experience store to learn how it’s looking to offer more than just products on shelves.

Tandem

Toronto gets a new shopper and design agency

A new venture by brothers Kris and Ian Matheson seeks to leverage opportunities in retail using a three-pronged approach.

Eva Salem 1

Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

MarsWrigley1

How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

Dave Mowat ATB - 1

ATB’s next CEO will need to be part marketer

Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.

stewart-4

Kirstine Stewart named president of TribalScale

The former CBC and Twitter Canada exec joins a growing biz tech firm with international ambitions.

fieldroastsausage

Maple Leaf acquires Field Roast

The acquisition sees the company expand into protein alternatives as part of its strategy to be a leader in the plant-based category.

bmxb

McDonald’s hypes its latest collaboration

The QSR takes a stylish, tongue-in-cheek cue from the fashion world to generate buzz for the Big Mac with Bacon.

Harassment

The industry puts a spotlight on mental health

Lg2 and NABS are encouraging industry members to share their stories and reach out for help ahead of Bell Let’s Talk Day.