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J. Walter Thompson to merge with Wunderman

Wunderman Thompson is the latest agency to be created as WPP continues to simplify its structure.

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Volkswagen picks WPP for North American marketing

The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.

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Right to Play unveils first mass donor campaign

The non-profit worked with BBDO Toronto on three spots demonstrating how it helps empower children around the world.

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Google builds a gingerbread smart home

How a holiday activation fits with the tech company’s broader marketing plan for the Home smart speaker.

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Sid Lee announces layoffs amidst DAZN move

The agency has laid off 20% of staff in Toronto as the sports streaming service ends its relationship.

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Up to the Minute: A wave of hires, promotions at Tank

Plus, experiential shop XMC names partner and EVP, and Idea Rebel lands work with the NBA.

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Navigator launches a creative and digital agency

The crisis comms shop has acquired Haddon Strategy, adding content creation and digital strategy to its offering.

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Consumers think Black Friday offers more savings

Meanwhile, Cyber Monday remains the king of convenience in consumers’ eyes, according to findings by Ipsos.

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Interac uses a poop emoji to deliver its holiday message

The payment company’s new TV spot suggests it doesn’t matter what you spend on, as long as you use your own money.

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Google unveils top searches heading into Black Friday

The tech company crunched the data to show which brands are on Canadians’ minds.

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Article launches first TV campaign

The direct-to-consumer furniture retailer adds to its marketing mix with two spots that focus on convenience.

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Havas wins Flair Airlines

The ultra low-cost carrier is looking to “reinvigorate” its marketing as it plans to expand its service.

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Industry members partner on McGill’s new retail school

CloudRaker and a number of retailers will help tackle major challenges at the Bensadoun School of Retail Management.

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New Product Spotlight: Halo Top launches holiday flavour

Plus, a Toronto craft brewer eyes the cannabis category.