Anything But Image

2018 Strategy Awards: Going against the grain

Winners in the Content, Launch Strategy and Cause categories reimagined the way they go to market.

Exploration 1

CNIB gives used smartphones a second, accessible life

The foundation gets vital apps in the hands of those with vision loss as it rolls out its rebranding strategy.

Melanie.jpg copy

Forsman & Bodenfors names CEO

Melanie Johnston has been hired from DDB to lead the newly merged agency’s Canadian operations.

Screen Shot 2018-08-21 at 4.40.59 PM

The Strategy Awards’ Grand Prix winner is…

FCB/Six took home the Grand Prix, plus four more golds, at the Strategy Awards for its Destination Pride campaign.

S-228

Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

pexels-photo-359989-623x350

Up to the Minute: Matt Chong named president of AMA Toronto

Plus, Adviso adds twelve new hires and Nata PR wins business from Agropur.

houseofvans

Going hands-on with House of Vans

The skate and shoe brand will host performances, markets and clinics based around creativity and culture.

Number 1

Brita Canada wants you to rethink plastic bottles

The campaign’s simple message revolves around how one Brita filter can replace up to 300 plastic bottles.

_DSC6953

And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

kayak-ar-measure

Tech in Action: Kayak uses AR to measure luggage

The travel site’s new tool gives users a heads up on whether their bag can be carried onto their next flight.

einstein-predictive-forecasting-hero5

Salesforce announces Einstein Voice

The CRM company will allow users to build voice assistants and bots powered by existing customer data.

aibrain1

How Canadian companies rank on AI adoption

An Accenture report shows companies are getting up to speed on ethics, but lag when it comes to successful implementation.

simon

Public Mobile updates its chatbot

A design change to the SIMon platform aims to make it a more effective customer service tool.

MxM_RGB_REG

Sparking a career pivot

The Marketers x Mentors program, set to kick-off in the new year, will support mid-career staff looking to make a change.