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2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

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2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

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2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

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2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.

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2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

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2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.

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2017 Strategy Awards: Budweiser lights up

The brand reached hockey fans with a game-synced beer glass that lit up with each goal.

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2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

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Tech in Action: Visa brings payments in from the cold

The brand creates payment-enabled gloves, pins and stickers for its Winter Olympics partnership.

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Arc’teryx brings backcountry skiing to life

How the retailer built its winter campaign around an immersive in-store VR experience.

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Toys ‘R’ Us chases engagement with AR app

A new app brings additional experiences for kids to the retailer’s catalogue and stores.

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Meet Remi, CIBC’s global money transfer chatbot

The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.

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Ready to play some Agency of the Year bingo?

Ahead of tonight’s show, we’ve gamified the AOY video-watching process just a bit.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.