Sleep-Country

Inside Sleep Country’s plans for mattress dominance

The brand’s business development officer shares his predictions for the future of beds-in-a-box.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

CRC

The 2019 Creative Report Card shortlists revealed

New to the CRC, designers are given the spotlight with a dedicated list.

Audi

What creative trends are driving ROI?

Warc’s analysis of this year’s IPA Award winners found TV-led and emotional strategies among the most effective.

argylegroup

Argyle acquires two firms in westward expansion

The communications consultancy grows by bringing Changemakers and Context into the fold.

ClubFed

Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.

SMT_1658

Mass Minority expands across departments

New hires in client service, design and data have joined the agency in Toronto.

Retail

‘Purpose’ crucial to how consumers view companies

A majority of Canadians support firms that share their values, but are behind the global average, an Accenture study finds.

Dorothy_1

No Fixed Address launches health practice

The agency has hired former Fresh Squeezed Ideas president Dorothy Czylyski to lead the fully integrated offering.

Special K

Special K runs escape room-inspired pop-up

The Kellogg brand’s recent activation challenged visitors to navigate through confusing fitness fads and diets.

MarketingAwards2018_8957

Meet the 2019 Marketing Awards Advertising jury

The 13 jurors, led by Anomaly’s Dave Douglass and BBDO’s Denise Rossetto, are revealed in the final week of submissions.

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Up to the Minute: Bob names experiential lead

Plus, Camden wins the Canadian Association of University Teachers and BLVD rebrands the Montreal Alouettes.

genecropped

Cossette Health rebrands as Gene

Managing director Joe Dee explains how the agency’s approach has evolved and why it added a consultancy offering.

Plastic Waste

New initiatives put plastic waste into the spotlight

Companies including Walmart, P&G and Unilever are highlighting efforts to curb their environmental impact.