Articles Tagged ‘CIBC’

Stephen Forbes

CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

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CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.

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Air Canada reveals proposal to acquire Aeroplan

A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.

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CIBC invites Canadians to ‘name your future’

A new campaign suggests investing now could help to fulfill your retirement dreams down the line.

CIBC

Check it Out: The return of the animatronic penguin

CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.

McDavid

Check it out: Connor McDavid scores for CIBC

The bank couldn’t resist punning on the hockey star’s financial “goals” in spots where he makes a surprise appearance.

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Meet Remi, CIBC’s global money transfer chatbot

The digital assistant aims to give users an easy way to send payments and stay informed about exchange rates.

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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CIBC, then and now

150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

PC Financial Edmonton

CIBC ends deal with PC Financial

PC tightens its focus on loyalty as banking customers will soon be transferred to the new Simplii Financial.