Articles Tagged ‘General Mills’

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Nature Valley promotes the great outdoors

Urging consumers to “Rediscover the Joy of Nature,” the brand’s new video highlights how kids today are missing out.

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Cheerios’ anti-diet mission

In its latest campaign focused on the health and wellness of young girls, Multi-Grain Cheerios goes head-to-head with “dietainment.”

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AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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Diamond’s new academic approach

The agency has hired Graham Candy to lead its new insights and strategy department.

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Hunter Straker wins General Mills

After its success with Old El Paso, the agency has been named General Mills’ AOR for packaging and brand design.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Game on

Pan Am’s top marketer on the challenges of getting a nation excited for those other games.

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Weekend reading: Brands tap into foodie culture

Why getting in with that trendsetting crowd means more than just posting tasty images of food porn.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.