Articles Tagged ‘Ikea Canada’

IKEA_Birthday

IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

ROM18005

Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

Fuel

Cannes 2017: Canadian work wins big in Design

A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.

StarWars

Cannes 2017: 10 more shortlist mentions for Canada

Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.

376810_f345a2bcd33f48f18a60b09070eb2327

Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

IKEA

IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

IkeaLights

Insights of the Week: The IKEA-ifying of connected homes

Plus, Canada’s mixed-platform internet use tweaks one brand’s marketing message.

ikea throw inside

Ikea keeps Market Hall campaign sustainable

Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.

Ikea2

Why Ikea is playing up its downstairs

Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs.

IMG_0547

Ikea Canada names new country marketing manager

Lauren MacDonald was promoted to oversee the brand’s marketing strategy.

Ikea2

Check it out: Ikea’s crowd-sourced spot

The latest “#EverySecond” ad is made up of real moments shot by Canadians at home.

Ikea

Check it out: Ikea wants every second to count

A new campaign asks Canadians to share their best moments with loved ones, however brief they might be.

Ikea

Check it out: Ikea’s culinary celebration

The retailer brings back a fan-favourite character for a new campaign about everyday life in the kitchen.