Articles Tagged ‘Ikea Canada’

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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IKEA makes sleep a beautiful thing

A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.

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IKEA’s holiday campaign taps the magic of old furniture

The retailer continues to makes sustainability a core part of its brand promise by showing the joy it can bring.

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Check it out: IKEA ain’t afraid of no ghosts

The furniture retailer purchased a supposedly haunted couch in support of its environmental CSR platform.

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IKEA Canada launches TaskRabbit in-home assembly

The new on-demand service is the latest in the furniture retailer’s strategy to become a pure omnichannel brand.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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IKEA shows off the possibilities of its catalogue

This year’s campaign builds off a previous concept to show the different ways the retailer fits into any home.

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Drag queens make fashion from IKEA products

To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.