Articles Tagged ‘Ikea Canada’

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Drag queens make fashion from IKEA products

To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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IKEA picks Hill+Knowlton for PR

The retailer’s in-house team will work with the agency to develop and execute a national communications strategy.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”

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IKEA catalogues its versatility

The campaign supporting this year’s catalogue aims to show how the retailer’s products fit into anyone’s life.

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Creatives’ insights: The heart behind ‘Cook This Page’

Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.

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Cannes 2017: Canadian work wins big in Design

A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.

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Cannes 2017: 10 more shortlist mentions for Canada

Jam3 and Critical Mass get nods in Mobile, with Canadian agencies also being recognized in Direct and Creative Data.

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Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.