Articles Tagged ‘J.P. Wiser’s’

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

WisersWeb

Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

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Wiser’s takes an unpretentious approach

The first spot in a new brand platform looks to show that drinking great whisky doesn’t have to be complicated.

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The Wiserfund is here to help

Whisky brand Wiser’s is sending cash to men who might need a hand getting out of tough situations.