Articles Tagged ‘MediaCom’

UBC2

University of British Columbia unveils its new brand campaign

The university launched its largest campaign in a decade to help redefine its identity.

simpliilogo

Simplii Financial launches first-ever campaign

The online-only bank worked with Juniper Park/TBWA to build the brand from the ground up.

cibcmoneytransfer

CIBC adds a personal touch to its multicultural marketing

The bank promotes its Global Money Transfer by putting more effort into reflecting the cultures of new Canadians.

Mars-DIY

Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

skittlesbeaver

Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

pop

Taco Bell bets you’re ‘dyeing’ to try Baja Blast

The QSR teams up with influencers for a hair-raising campaign to launch the Mountain Dew flavour in Canadian locations.

Taco Bell Canada

Taco Bell sends fans to Texas

The QSR is promoting its latest Naked Chicken Chalupa creation by giving away a trip to a ranch.

CIBC_Sky's the Limit_2

CIBC invites Canadians to ‘name your future’

A new campaign suggests investing now could help to fulfill your retirement dreams down the line.

skittlespawn

Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

Fisherman's Friend2

Fisherman’s Friend forges ahead with Suck It Up

The brand’s new online spots are part of a series that have helped it reach significant sales growth.

cibcmagic

Check it out: CIBC pulls a vanishing act

The bank enlists a magician to make life insurance excuses disappear.

Pets1

AToMiC 2017: Brand integrations that work both ways

Universal Studios and the Salvation Army each found winning partnerships to push their messages.

CIBC - PWM - Monika - UNDER EMBARGO UNTIL MAY 12

CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

KFC

KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.