Articles Tagged ‘Mindshare’

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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CASSIES Bronze: Manulife reveals the mortgage truth

DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.

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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

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Agency of the Year 2017: Insights from the podium

A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year’s awards.

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

Dr Pepper

Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Check it out: A fowl ode to Fujitsu

Really though, here’s a piano-playing chicken selling heat pumps.

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An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

Motts

Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.