Articles Tagged ‘Mindshare’

ChickenChopin

Check it out: A fowl ode to Fujitsu

Really though, here’s a piano-playing chicken selling heat pumps.

16andunder

An agency that sells sugar to kids

John St.’s latest industry satire is part of Heart & Stroke’s mission to ban marketing food and drinks to children.

Manulife

Manulife brings drama to digital

The financial brand takes a more insights-driven approach to its new mortgage advertising.

Motts

Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.

manulifepinball

Manulife takes a swing at empowering Canadians

The brand enters the latest phase of its largest-ever national advertising effort, for its new Vitality program.

walmartbts

Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

Manulife

Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

Hellmann's

Hellmann’s shows off its origins

A new campaign sends three families to the farm to learn where their food comes from – and live streams it for others to learn too.

Dove

How Dove is keeping its message fresh

The brand’s latest campaign uses real Canadian stories to combat social norms around women’s looks.

test-drive-canada-623x350

Air Canada welcomes American test drivers

The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.

TTT2

Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

ManMath

Walmart’s masculine math

The retailer moves away from its millennial mom target for a guy-friendly spring campaign.

Becel

Becel makes things simple

The Unilever brand’s new experiential campaign focuses on showing that margarine’s origins are as natural as butter.

Tattoo

Dove Men+Care’s ordinary heroes

The Unilever brand’s latest spot celebrates the real guys who don’t get medals or statues in their honour.

giftofhome2

Air Canada hand-delivers holiday cheer

The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.