Articles Tagged ‘Mindshare’

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Nordstrom enlists comedians as its latest models

The retailer brings the fun back to fashion to promote this year’s Anniversary Sale.

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Canada snags nine Effies

There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.

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American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

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Mazda, well-crafted

The automaker is taking a page out of craft beer’s book as it celebrates 50 years of fun-fast cars and energetic marketing.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Why Heart & Stroke is seeing red

The organization gets angry in a new campaign that aims to highlight healthcare inequalities facing women in Canada.

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Becel embraces plant-based diets

The Unilever brand puts influencer Jillian Harris at the heart of a campaign to make the most of modern eating trends.

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CASSIES Bronze: Manulife reveals the mortgage truth

DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.

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2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

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Agency of the Year 2017: Insights from the podium

A deeper look at how Lg2, No Fixed Address, Mindshare and Citizen Relations scored Bronze at this year’s awards.

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

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Dr Pepper breaks the bond of twins

A new campaign builds off the brand’s “unique” approach to targeting millennials.

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American Express targets millennial life

The brand launches a new product for Uber-loving young professionals with different views on rewards.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.