Articles Tagged ‘Mosaic’

Stella-beer

Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

Clif Bar - Company-Clif Bar Is Looking To -Make It Good- For Can

Clif Bar pumps good into the world (and bodies)

The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.

Shoppers-beauty2

Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

bread

Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

Sean-MacLeod

View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

clif--bar-launch

Clif throws hat into the ring with new smoothie bar

Organic food and drink maker unveils energy bar flavour at Toronto boxing event.

Mosaic-team

More pieces added to Mosaic

The agency boosts its creative capabilities to tackle business challenges more holistically.

fountain

AToMiC 2019: The reality of tech

FCB and Mosaic used technology with the aim of changing and saving lives.

ClubFed

Weston Foods launches a pop-up ‘for second chances’

An activation for Dave’s Killer Bread plays on the brand’s origin story to support former convicts and at-risk communities.

Air Canada

Air Canada taps the emotion of flying home for the holidays

The airline helps customers, both at home and abroad, come home more often as part of its latest “Fly The Flag” execution.

googlehome

Google builds a gingerbread smart home

How a holiday activation fits with the tech company’s broader marketing plan for the Home smart speaker.

Cannes2018_Crowd

Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

Screen Shot 2018-06-18 at 9.56.50 AM

Canada lands on Design, Mobile, Radio and Outdoor shortlists

The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.

Nescafe

Nescafe mimics the coffee shop

The brand is taking on its biggest competitor by masquerading as a cafe in grocery stores across the country.

budweiserredlight2018

Budweiser’s premium approach to celebrating goals

The beer brand enlists Wayne Gretzky and upscale product features to elevate the experience around the Red Light.