Articles Tagged ‘Mosaic’

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CAPMA disbands, merges with ICA

Members of the industry body representing experiential agencies will now be full members of the ICA.

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Check it out: World Series winners join Heinz’ road trip

The boys of summer play a big part in a local stop of an activation campaign.

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The BMO Effect

With Canada’s first bank marking its bicentennial, we look back on 200 years of memorable (and sometimes unconventional) marketing.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Dave Watson joins Mosaic

The shop boosts its design and creative teams with new hires and promotions as it continues to diversify its work.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

Vitaminwater pushes in-store sampling for new flavour

The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.

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Up to the Minute: Uber (not that one) changes its name

Plus: A new face at Mindshare, Wind Mobile’s new shop and more news you might have missed.

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Coca-Cola shares musical moments

The brand evolves its “Share a Coke” campaign by offering summery Spotify playlists through unique labels.

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Grown-ups drink Nescafe

The coffee brand courts millennials with a campaign focused on the difficulties of “adulting.”

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.