Articles Tagged ‘rethink’
Christina Yu joins Rethink
The agency’s newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.
WestJet rebrands to reflect global ambitions
The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.
FCB big winner at Clios second year running
Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.
2018 Brands of the Year: IKEA comes full circle
The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.
Rethink adds new CD in Toronto
Dhaval Bhatt joins the creative team following a string of new business wins for the agency.
IKEA reuses a classic spot
A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.
YWCA turns the ‘NSFW’ acronym on its head
The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.
Check it Out: Maille’s six-second sandwich
The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.
Check it out: Coors Light pays tribute to the Expos
The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.
HAL, how do I get to the Ontario Science Centre?
An interactive OOH board resembling pop culture’s most famous homicidal AI helps promote the museum’s POPnology exhibit.
Campaign shows how plastic sucks life from oceans
As QSRs roll out straw bans, Greenpeace launches a series of ads to get people to think about “throwaway plastic.”
Kraft Heinz launches ‘craveable’ frozen meals
The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.
Drag queens make fashion from IKEA products
To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.
Cannes 2018: Canada’s win count up three Media Lions
Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
