Articles Tagged ‘rethink’

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

livinglogo

KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.

KraftBearHugBears

Kraft’s Canada-wide bear hug

The peanut butter brand goes big with its bears ahead of the holiday season.

Winter Swear Jar

Agency of the Year 2017: The smarts behind Silver

How JWT, Rethink, Bimm, OMD and The Colony Project turned big ideas into AOY wins.

Blank supermarket products on shelves and pegboard. Front view

Design AOY Silver: Social by design

Rethink is using a social-first strategy to ensure effective designs hit social media channels.

IMG_9013-623x350

Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

WardRobesshirt

2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.

halloweenhelper

Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

1625635_690178284338858_475432654_n

Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.

ikeagooddeeds

IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

Yadle

Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

Root Brewery 2

2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

Shaw_Ping_Pong_leafblower

Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.