Articles Tagged ‘rethink’

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Christina Yu joins Rethink

The agency’s newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Rethink adds new CD in Toronto

Dhaval Bhatt joins the creative team following a string of new business wins for the agency.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

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Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.

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Check it out: Coors Light pays tribute to the Expos

The Molson Coors brand releases cans with the former team’s logo and a campaign celebrating a classic home run call.

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HAL, how do I get to the Ontario Science Centre?

An interactive OOH board resembling pop culture’s most famous homicidal AI helps promote the museum’s POPnology exhibit.

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Campaign shows how plastic sucks life from oceans

As QSRs roll out straw bans, Greenpeace launches a series of ads to get people to think about “throwaway plastic.”

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Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

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Drag queens make fashion from IKEA products

To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.

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Cannes 2018: Canada’s win count up three Media Lions

Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.

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Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.