Articles Tagged ‘rethink’

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YWCA sends sexts to strangers

The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.

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Rethink, Cossette big winners at Epica

Nine agencies took home awards that were voted on by industry press.

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Digital AOY Gold: Rethink and the cultural zeitgeist

The 19-year-old has hit pay dirt by putting people before profits.

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Here are the 2018 Agency of the Year showreels

This year’s shortlisted agencies took credit for viral sensations, bet against holdcos and imagined a better way to do an RFP.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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Tabasco elevates one-star food in a pop-up

As part of its 150th anniversary, the brand is trying to push itself as a recipe enhancer and exploring the condiments category.

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Leaf Forward turns the Cannabis Act into rolling papers

The cannabis-focused business accelerator is celebrating legalization, as well as the work activists and leaders did to make it happen.

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Christina Yu joins Rethink

The agency’s newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.

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WestJet rebrands to reflect global ambitions

The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.

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FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Rethink adds new CD in Toronto

Dhaval Bhatt joins the creative team following a string of new business wins for the agency.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

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Check it Out: Maille’s six-second sandwich

The Unilever mustard brand fit recipes into pre-roll ads to showcase the speed and ease of using its condiments in a quick meal.