Articles Tagged ‘rethink’
Fairtrade Canada shows the harm of banana harvesting
The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.
FCB/Six and Zulu Alpha Kilo win big at CMA Awards
FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.
Battered Women’s Support Services represents those who stay silent
The organization’s poster campaign reminds passersby of a single startling statistic.
Brand thinkers make the industry go ’round
Editor Jennifer Horn on promoting agency powers of building empathy, humanity and brave thinking into brands.
2019 Agency of the Year: Design
Our final category looks at the agencies infusing design craft across their work.
Check out the 2019 Agency of the Year showreels
This year’s shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
What propelled this year’s 2019 Agency of the Year winners
How the country’s top shops are taking new perspectives on creative work and planning for continued success.
2019 AOY Gold, Design Gold and Silver Digital: Rethink rethinks its future
The 20-year old shop, which bagged three awards for work across disciplines, is gearing up for a future without its founders at the helm.
Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
2019 Strategy Awards: Campaigns find strength in numbers
SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.
WestJet ‘milks’ its commitment to service
The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”
2019 Strategy Awards: Launches that stuck
A&W, Betadine and Consonant Skincare show how to creatively bring new products and campaigns to market.
IKEA creates ‘stuff monster’ to promote decluttering
An animated creature made of the retailer’s used items becomes the latest way it’s communicating its sustainable mission.
Earth Paws bakes dog treats inside a car
The all-natural pet brand created a new product line to highlight just how dangerous leaving a dog in a car can be.
Heinz Ketchup goes crooked to set the record straight on how to pour
As Kraft Heinz prepares to invest in its core brands, it reworked its ketchup label to guide confounded consumers.
