Articles Tagged ‘rethink’

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Cannes 2019: The Great White North lands in Outdoor

Canada has five more shots at Cannes Lion glory, as Rethink, Leo Burnett, Grey and John St. move into the final jury round.

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Ontario government wants athletes to rethink their risks

A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.

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Grocery store makes its bags more embarrassing

Vancouver’s East West Market is aiming to get its customers to stop and think so they’ll remember to bring reusable shopping bags.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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Heinz Ketchup asks diners to ‘eat responsibly’

To kick off the important barbecue season, the brand pays homage to another bottle typically associated with summer.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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Fondation Emergence makes online hate hard to ignore

The non-profit used provocative wild postings to fight the spread of homophobic and transphobic comments on social.

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BBDO, Rethink win Gold at The One Show

Seven Canadian agencies were among the Pencil winners at this year’s awards show.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

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The Keg sells prime rib-themed greeting cards

The restaurant sold and sent cards for National Prime Rib Day to remind Canadians where to celebrate the event.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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Shaw takes consumer-centric approach to new brand platform

The telco places customer control over tech at the forefront in ads supporting its new BlueCurve offering.