Articles Tagged ‘Rogers’

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Rogers and Mojio partner on connected car service

Smart Drive will allow customers to bring connected capabilities and diagnostics to almost any vehicle.

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Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Marketing acquired by Brunico

Strategy’s parent company has obtained the industry publication, as well as other select assets, from Rogers Media.

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Rogers and Bell’s family moments

The competitors have both launched spots showing how their networks help maintain relationships.

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Check it out: Boston Pizza’s Jays fan camp

The restaurant chain has partnered with the team to give baseball lovers a true fan experience.

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Introducing the Canadian originals

While Canada’s upfronts often emphasize broadcasters’ U.S. acquisitions, their original series present unique opportunities.

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest.

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Primetime’s time warp

Remakes, time travel and familiar faces dot the fall TV landscape. Here’s our full analysis.

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Up to the Minute: Edelman acquires Sixdegres

Plus: H+K names leader in Alberta, three new wins for Agence Uber and more news you might have missed.

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Mid-season TV checkup

From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.

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MasterCard bets on data

New tech from the payment co aims to give merchants better insights and improve loyalty programs.

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Rogers, Fox team up on Peanuts promotion

The telco is using the movie partnership to promote one of its mobile phone plans.

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Shomi joins Torontonians for a pint

Rogers’ streaming service looks to reach festival-goers taking a break in Toronto’s pubs during TIFF.