Articles Tagged ‘Roots Canada’

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Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

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Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

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Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.

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Roots gets a new CEO

The Canadian brand taps a former Adidas and Reebok president for the role.

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Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.