Articles Tagged ‘Sid Lee’

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Sid Lee launches PR unit

The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

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Cannes 2019: One Silver, four Bronze Lions for Canada in Outdoor and Design

Lg2 won Silver for “The You Inside Project,” with Rethink, Leo Burnett and Sid Lee each taking Bronze.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Sid Lee wins Grand Effie at Effie Canada

Ogilvy took home the most trophies at the first Canadian edition of the show recognizing marketing effectiveness.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Up to the Minute: Sid Lee names U.S. CEO

Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.

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Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

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Sid Lee, Giant Ant, Gentilhomme among Gold winners at ADC

A total of 11 Canadian agencies took home a prize at this week’s show.

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Axe enlists Kyle Lowry to help young men ‘stay chill’

The Toronto Raptor talks about an embarrassing moment as part of the brand’s more modern portrayals of masculinity.

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Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

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View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

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Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.