Articles Tagged ‘Sid Lee’

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Starbucks picks Sid Lee

The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.

James Bailey

View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

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Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.

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Up to the Minute: LP/AD gets a new partner

Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.

Inside

AToMiC 2019: The art of design

Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.

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H&R Block brings the humour back to tax time

The company updates its “Get What’s Yours” campaign to once again show Canadians the benefit of utilizing an expert.

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National Bank opens dryer pop-up for Igloofest

The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.

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Spotify holds a personalized bingo game

The music streaming service adds an experiential element to its annual “Wrapped” feature.

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Air Transat tests British expats for homesickness

The travel airline again goes undercover, this time to promote its European vacations.

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IGA taps into holiday cooking occasions

An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.

DAZN

Sid Lee announces layoffs amidst DAZN move

The agency has laid off 20% of staff in Toronto as the sports streaming service ends its relationship.

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To make things better, make better things

Publisher Mary Maddever on why industry shifts haven’t changed a marketer’s core role: solving problems creatively.

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Digital AOY Bronze: Sid Lee does things a little differently

The agency believes taking the road less traveled can pay off.

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Cossette repeats as Agency of the Year

The agency’s third win in a row came with additional prizes in the Design and Media categories.

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Swab the World aims to diversify stem cell donations

Three agencies collaborated on a campaign to launch a new organization founded by industry vet Mai Duong.