Articles Tagged ‘Sid Lee’

Sid Lee - Martin Szomolany

Sid Lee hires digital CD in Toronto

Martin Szomolanyi will bring his experience to a growing number of clients looking for agile, innovative solutions.

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Reno Depot positions itself as a DIY destination

The home improvement retailer introduces new spokesperson Dave Morissette as it prepares to ramp up its marketing presence.

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North Face and FitSpirit partner on women’s initiative

How the apparel brand’s global platform, focused on diversifying its campaigns and products, is coming to life in Canada.

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Transat offers tips to European travellers

The airline wants vacationers to see its employees as expert travel guides.

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Sid Lee and Loto-Quebec win Grand Crea

Lg2, Bleublancrouge and Rethink were also winners at the awards gala recognizing Quebec’s top creative advertising.

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Sid Lee names new VP of account services

France Wong will also help develop Sid Lee Media from the agency’s Montreal office.

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Sid Lee appoints EVP in Montreal

As part of her duties, Julie Provencal will continue overseeing several national accounts.

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Molson Export puts the shine back on depanneurs

The beer brand gives Montreal’s convenience stores a vintage facelift for the return of its stubby bottle.

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Up to the Minute: Zulu among Canada’s best managed companies

Plus, Chimera wins AccorHotels and The Give Agency returns for a second year.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

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CASSIES Bronze: Red Barrels’ gaming diaper

The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.

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Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.

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Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.

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A softer, more inclusive Sid Lee

CEO Bertrand Cesvet says new human-centric branding reflects the increasing importance of collaboration in the industry.