Articles Tagged ‘Sid Lee’

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.

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The North Face goes big to talk about functionality

One of the brand’s largest ever campaign investments uses extreme conditions to show what sets a new fabric apart.

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Belairdirect tags in Georges St-Pierre

The insurance brand hopes the fighter’s recognizability will add to the stories it is telling in its new platform.

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Who is in the running for Design Agency of the Year?

The final shortlist for 2019 covers the shops looking to be awarded for their visual work.

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Here are the (big and small) Agency of the Year shortlists

Today’s shortlists cover the show’s newest category and the one that started it all.

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Shortlist announced for 2019 Digital Agency of the Year

The first shortlist for this year’s awards reveals which shops are competing to prove their digital excellence.

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National Bank wraps an eyesore in an inclusive message

The financial institution turns construction on a new head office into an opportunity to remind people of its core values.

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Sid Lee launches PR unit

The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.

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MGD fuses fashion and music to sway spirit drinkers

The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.

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Color promotes a freer cannabis experience

WeedMD designs its first recreational brand to let consumers explore outside of “use cases” popular with the competition.

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Cannes 2019: One Silver, four Bronze Lions for Canada in Outdoor and Design

Lg2 won Silver for “The You Inside Project,” with Rethink, Leo Burnett and Sid Lee each taking Bronze.

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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists

BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.

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Sid Lee wins Grand Effie at Effie Canada

Ogilvy took home the most trophies at the first Canadian edition of the show recognizing marketing effectiveness.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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Up to the Minute: Sid Lee names U.S. CEO

Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.