Articles Tagged ‘Sid Lee’

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Don’t gamble your tax return away

H&R Block shows the downside of having taxes done by friends and family in a new lighthearted campaign.

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Taxi hires new creative leadership in Toronto

Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency’s CCOs.

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A softer, more inclusive Sid Lee

CEO Bertrand Cesvet says new human-centric branding reflects the increasing importance of collaboration in the industry.

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Transat holds an intervention for the over-worked

The travel company tricks employees to show the importance of taking a vacation.

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Belairdirect hosts an ‘Insure-vention’

The insurance brand returns to a humorous approach in its latest ad campaign.

Canadian Olympic Committee-Team Canada unveils bold new -Be Olym

The Canadian Olympic Committee asks: what is victory without virtue?

Why Canadian values are at the centre of the organization’s first brand platform.

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2018 MOY: Marie-Claudel Lalonde’s winning odds

The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.

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KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

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Sid Lee Studio names new head in Toronto

Amanda Loughran will lead the agency’s expanding in-house production offering in the city.

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Rethink Breast Cancer reinvents the hotline

The organization’s retro-inspired creative is all about modern education.

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Reno-Depot launches paint-matching app

Sid Lee’s latest activation to promote the retailer’s Sico paints puts the colour-matching power in a consumer’s phone.

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Sid Lee hires new CDs

Jennifer Rossini and Laura Stein join the agency in Toronto following new client wins and organic growth.

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Cannes 2017: Five more Lions for Canada in Radio and Film Craft

John St., Cossette and Sid Lee collect more awards for the country on the festival’s penultimate day.

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Cannes 2017: In the jury room with Marie-Elaine Benoit

The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury.

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Cannes 2017: Canadian work wins big in Design

A focus on simplicity helped six Canadian agencies collect 10 more wins for the country.