Articles Tagged ‘Sid Lee’

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Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

Cascades

Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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Marking territory, from work wear to casual

Forty-year-old retailer Mark’s has come a long way from its origins supplying industrial clothes to a booming oil town.

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CASSIES Silver: This is why you should play Lotto 6/49

Sid Lee helped the lottery brand regain relevance in Quebec.

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Sid Lee promotes Montreal creative leadership

Isabelle Brosseau and Alex Bernier promoted to join Kristian Manchester as creative leads.

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How to keep Toronto honest

A farewell party for Honest Ed’s sends a message about the Centre for Social Innovation’s mission of keeping the city inclusive.

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H&R Block fights for payback

A new platform aims to break people out of tax ambivalence by focusing on the outcomes of getting money back.

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Embracing risk in innovation

Four industry experts offer insights on what’s actually worth pursuing and how to do so effectively.

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Grey, Leo tie for top spot in Gunn Report

Zulu, Rethink, Lg2 and Sid Lee round out the top Canadian agencies in the annual creativity ranking.

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Dustin Rideout joins MLSE

Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

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Why ‘Made in Italy’ matters

The latest campaign from the Italian Trade Commission educates Canadians on why they should buy authentic products.

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Sid Lee wins Canadian Olympic Committee

The shop will act as the new creative AOR through the 2020 Games in Tokyo.

Underscares

Red Barrels’ scare tactics

The gaming company has created a dependable product to promote the release of horror game Outlast 2.

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Keurig makes things simple

A new multi-platform campaign uses a cheeky tone to bring the convenience of single-serve coffee to the forefront.