Articles Tagged ‘TracyLocke’

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Loblaw’s Optimum-ized digital ad approach

How the grocer’s entry into the media space is made more enticing by the promise of first party loyalty data.

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Why Pfizer unified its couponing initiatives

The “Healthy Savings” program promotes all of the company’s consumer brands under a single, data-driven umbrella.

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Campbell selects Publicis Groupe

Much of the assignment in Canada will be handled by Leo Burnett as the CPG ends a long-time global relationship with BBDO.

Campbell

Campbell’s revitalizes the Chunky brand

The brand tries a new creative approach to turn around sales.

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DDB rebrands its CRM and shopper marketing units

Rapp Canada is now Track DDB, while ShopperDDB becomes TracyLocke Canada.