Articles Tagged ‘Tylenol’

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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Tylenol sends its love

The brand goes for emotional connection with a new care package partnership with Just Eat and Freshii.

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Tylenol’s role reversal

A new social campaign for Cold and Flu focuses on family support over product promotion.

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Tylenol Cold & Flu’s modern family

Its “For What Matters Most” campaign features a common family structure that’s almost never seen in ads.

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Next Big Things: The new internet of things frontier

Plus, what health care tech can do for the industry, and more predictions about wearables and connected devices.