Youth by the numbers

Strategy enlisted the help of Toronto-based research and marketing consultancy Conversion and student discount card provider SPC Card to get a better understanding of youth today – who do they love and why?

They polled more than 500 teens and young adults, ages 14 to 24, across Canada. To view a PDF of the findings, rendered in everyone’s favourite infographic style by designer Sandra Tavares, click here.

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Anatomy of a youth fan

Building loyalty with youth

Battle of the bands: Hollerado and Lights