Y&R and Ford snag a Platinum Crystal

Rethink, Dory and MacLaren McCann are also among the shiny Gold winners at last night's Crystal Awards, celebrating the best in radio ads.
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Amidst the hustle and bustle of Canadian Music Week in Toronto, marketers and agencies gathered together last night to celebrate the best in radio advertising. The Crystal Awards, presented by Bell Media, the Canadian Broadcast Sales and Target Broadcast Sales, awarded a total of 33 Gold, Silver and Bronze prizes, with the Platinum Crystal piece going to Ford Canada and Y&R for the “Smell Details” radio spot. At just about this time last year, the agency and brand accepted a Bronze Lion in Cannes for their “Avocado” spot, which also took home a Silver prize at this year’s Crystal Awards.

Rethink and MacLaren McCann were among the most awarded agencies last night, with the former taking home two Golds (for Playland and Science World) and a Silver (also for Science World), while the latter agency was awarded a Gold, Silver and Bronze (for MasterCard). Corus Media, of all the radio broadcasters that won last night, made the most trips to the stage, taking home a Gold (for 99.1 Fresh FM), three Silvers (for Gienow Windows & Doors, Q107 and 102.1 The Edge) and six Bronze (for Q107,  Zoup! Fresh Soup Company, Rock 101 and Power 97).

– Here is a list of the Gold winners from Wednesday night’s show:

Agency Campaign:

Playland
“The Last Call, Found Footage”
Rethink

Agency Single:

Science World
“Fatten Up”
Rethink

Best Radio Entry from a Small Market:

Okanagan Pizza
“1-900 Pizza”
Vista Radio

Production—Creative Use of Sound/Music:

 KiSS 92.5, Toronto
“KiSS 92.5 Top Hours”
Rogers Radio

Copywriting:

Ford Canada
“Smell Details”
Y&R Canada / Pirate Radio

Performance:

MasterCard PayPass
“Sicky”
MacLaren McCann / Mr. Bronx

Public Service Announcement:

YWCA Halifax
“Graduate”
Dory Advertising

Radio Campaign:

Charton-Hobbs
“Fleenbort, S-O-B-I-E-S-K-I, Soooooooo”
Rogers Radio Toronto

Radio Promotion Campaign:

99.1 Fresh FM
“Washing The Car, Plugged In, Ice Scraper”
Corus Radio Winnipeg

Radio Promotion Single:

C100 – IWK Radiothon
“Number of Reasons”
Bell Media Halifax Radio – C100

Radio Single:

Midtown Car Wash
“Censored”
Energy 106 (Evanov Radio Group)

– Here is a list of the Silver winners:

Agency Campaign:

 Maple Leaf Consumer Food Inc.
“Mom, Shed”
Target / GGRP

Agency Single:

Science World
“Appendix”
Rethink / Wave

Best Radio Entry from a Small Market:

Wok Box Fort McMurray
“Wok Box Soap Opera”
Harvard Broadcasting

Production—Creative Use of Sound/Music:

Gienow Windows & Doors
“What’s Out There?”
Corus Entertainment

Copywriting:

Ford Canada
“Avocado”
Y&R Canada / Pirate Radio

Performance

MasterCard PayPass
“Annoying Friend”
MacLaren McCann / Mr. Bronx

Public Service Announcement

Canadian Red Cross
“Obituary”
Pro Bono Group

Radio Campaign

 Absolute Comedy
“Sicko, Tall Dark & Angry, Town Bike”
Rogers Radio Toronto

Radio Promotion Campaign

Q107
“Farrah Fawcett, Lee Majors, Catherine Bach, Tom Selleck”
Corus Radio Toronto

Radio Promotion Single 

102.1 The Edge
“Greg Beharrell Epic Boat Cruise”
Corus Radio Toronto

Radio Single

Yonge Eglinton Laser Eye Centre
“That Guy”
Bell Media

– And here is the list of the Bronze winners:

Agency Campaign

 MasterCard PayPass
“Annoying Friend, Baby Bump, Sicky”
MacLaren McCann / Mr. Bronx

Agency Single

Maple Leaf Consumer Food Inc.
“Mom”
Target / GGRP

Best Radio Entry from a Small Market

Sun Taxi
“The Taxi Rap”
Rogers Broadcasting

Production—Creative Use of Sound/Music

 Spring Garden
“Shopping Under the Stars”
Dory Advertising for Khula and Partners

Copywriting

 Q107
“Forever Classic”
Corus Radio Toronto

Performance

 Zoup! Fresh Soup Company
“Big Spoon of It”
Corus Radio Kitchener

Public Service Announcement

VOBOC
“Hello”
Taxi Montréal

Radio Campaign

Zoup! Fresh Soup Company
“Big Spoon of It,  Big Spoon of It-Fall, Feel Good Soup”
Corus Radio Kitchener

Radio Promotion Campaign

Rock 101
“Revolution”
Corus Radio Vancouver

Radio Promotion Single

Power 97
“Power 97′s Every Second Counts”
Corus Entertainment

Radio Single

Zoup! Fresh Soup Company
“Big Spoon of It”
Corus Radio Kitchener

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