Cannes 2015: Food for thought (Part II)

What Unilever's Keith Weed is making the time to do in Cannes.

Screen Shot 2015-06-26 at 11.38.40 AM
When in Cannes, what do you try to make time for? The&Partnership and Wall Street Journal are asking CMOs, CEOs and agency founders this question, and more, in their Cannes video series (of which strategy has the Canadian press exclusive).

Today, The&Partnership’s founder Johnny Hornby catches up with Unilever CMO, Keith Weed, about the need for agencies to reintegrate and focus on content over tech. And don’t forget to check out Part I here.

Unilever’s Keith Weed