Dairy brand Lactalis is expanding its Olympic Organic sub-brand with the launch of a new yogurt for kids.

Alvin Tan, director of innovation at Lactalis Canada, tells strategy that the yogurt’s launch is a strategic response to the growing demand for nutritious options for children, particularly during the back-to-school season.

The yogurt, available in strawberry and strawberry-banana flavours, is made with milk from grass-fed cows, real fruit purees and 50% less sugar – all designed to meet the nutritional preferences of parents, Tan says.

“We’ve ensured it appeals to kids of all ages, making it a win for the whole family,” he says.

The packaging design was key in the development process. Featuring cartoons of cows and a child carrying a wheelbarrow of fruit, the yogurt’s packaging is intended to attract the attention of the youngest consumers, Tan explains. It also aims to appeal to environmentally conscious adults by showing that it is made from recyclable materials. The size of the 190 ml bottles also makes it ideal for storing in lunch boxes or enjoying at picnics or after-school activities, Tan says.

The launch is an extension of Olympic Organic’s brand positioning, which aims to sell items deemed nutritious and flavourful.

“Olympic Organic believes that a little care makes a lot of good, and this philosophy drives everything that we do,” Tan says. 

The sub-brand also uses exclusively Canadian organic milk from grass-fed cows in its other products, including Krema, Greek and Natural.

Lactalis is currently working with the Milk Creative Communications team on traditional media relations, with an influencer-supported campaign and CSR initiative planned for the fall. It will also run a digital campaign and in-store support to raise awareness of the launch. Rethink is handling the creative.

The yogurt is now available at major retailers nationwide, including Sobeys, Save-On-Foods and Longos.