VaynerMedia toasts wine win
Andrew Peller has named Vayner Media Canada as its social creative and production agency of record after a competitive review.
Vayner Media was selected for its social expertise and unique, purpose-built handle strategy model – designed to unlock brand potential at the platform level, according to an Andrew Peller news release. The agency will work on a social-first engine with the aim of driving relevance, consideration, and long-term equity for the APL portfolio within the wine and spirits categories.
“We were looking for a partner who truly understands how to build brands in today’s attention economy,” said Patrick O Brien, president and chief commercial officer at Andrew Peller. “Vayner Media’s social-first approach and handle-level thinking stood out from the start.”
The first work in the partnership is a social-first seasonal campaign for Andrew Peller’s Spicy Sauvy sauvignon blanc.
Pomp & Circumstance named AOR at Rocky Health
Men’s health platform Rocky Health has selected Pomp & Circumstance PR as its agency of record for communications.
As AOR, P&C will lead Rocky Health’s communications and public relations efforts, with a focus on earned media relations and thought leadership.
With expertise in the tech and wellness sectors, P&C will be in charge of amplifying Rocky Health’s brand presence and support its mission to challenge stereotypes in the sector, according to a news release.
P&C will collaborate with NewPath Sports and Entertainment on strategic partnerships and initiatives within the sports sector, including work with MLSE.
Strategic Objectives to assist launch of wellness studio RCVRI
RCVRI, a premium performance wellness and recovery studio, has selected Strategic Objectives to help launch the brand into Canada this July.
Founded in Australia in 2019, RCVRI takes a science-backed, luxury approach to rest, recovery and performance, according to a news release.
Strategic Objectives’ launch campaign will include a outreach focused on thought leadership, strategic partnerships, expert-led education, tastemaker trial sessions and targeted media engagement, according to a news release.
RCVRI’s flagship Toronto studio opens on Canada Day.
Sundae Creative assisting CF with influencer outreach
Sundae Creative has announced that it is partnering with Cadillac Fairview to lead a national influencer campaign that highlights the brand’s presence across Canada.
In a LinkedIn post, the shop said it is proud to support a brand, Cadillac Fairview, which is known for shaping the future of cities and its mission to “transform communities and create vibrant, lasting impact.”
