Klick Labs created Voice 2 Diabetes, an app that can detect Type 2 diabetes by listening to up to 10 seconds of someone’s voice.
Klick Health seems to have an unwritten mantra: “The bigger, more difficult and more impossible the problem, is when we do our best,” as CCO Rich Levy puts it. “We’re always doing things to hack the boundaries of health.”
That may sound like a strong boast, but Klick – the world’s largest independent health marketing agency – walks the talk. Consider one case in point: Scientists at Klick Labs found an innovative way to detect Type 2 diabetes that could change the lives of people around the world – roughly half of whom don’t even know they have the disease. “Many don’t have access to medical systems and testing, so we developed something for their smartphone that can help screen for it,” Levy says. Called Voice 2 Diabetes, the app was designed to turn any smartphone into a Type 2 diabetes screening tool, using only 10 seconds of speech, basic health info and AI.
For Café Joyeux, which hires and trains people with intellectual and developmental difficulties, Klick created the animated film 47. It follows the journey of a boy with Down syndrome through several rejections before he gets a job at the café For Café Joyeux, which hires and trains people with intellectual and developmental difficulties, Klick created the animated film 47. It follows the journey of a boy with Down syndrome through several rejections before he gets a job at the café.
By analyzing vocal changes that are imperceptible to the human ear, the tool can distinguish whether users have. Type 2 diabetes with high accuracy. Although it’s still early days, the technology has been approved for use in Canada and several other countries.
Voice 2 Diabetes won the Innovation Grand Prix last year at the Cannes International Festival of Creativity, and attracted plenty of attention. As a result of the win, the agency was approached at Cannes by Bayer, eventually winning a pitch for Aspirin.
The challenge: many older millennials and Gen X-ers who maintain healthy habits and have no family history of heart disease are ignoring potential cardiovascular risks. Enter “See Your Risks,” a campaign that highlights why they aren’t paying attention to their cardiovascular health, showing people walking around with their hands over their eyes, oblivious to the fact they could be at risk.
“Our clients loved the campaign so much they decided to run it during the Super Bowl,” Levy says. The TV spots, which landed on Time’s Best Super Bowl Ads of 2025 list, end with a call to action, inviting viewers to complete a two-minute heart health risk assessment online. Website traffic jumped 91% and generated a ton of press, he adds, with almost 20 million earned media impressions. “It resonated with people, who said, ’Yeah, I am ignoring my risks.’”
See Your Risk, for Bayer’s Aspirin, highlighted that many people are unaware that they’re at risk for heart disease.
Klick’s winning ways have continued. During May’s Creative Week in New York, Klick made history as the first health agency to ever receive a One Show Agency of the Year accolade. It also won awards every night at other shows – including at the Clios, racking up more than 80 honours overall. Levy says those kinds of results are “unprecedented” for a healthcare agency at general consumer award shows and reaffirmed the mainstreaming of health.
The Klick team on stage, accepting one of their 8 trophies from the Cannes Lions Festival, including the Innovation Grand Prix, Gold Lions in Entertainment and Pharma, Silver Lions in Film, Entertainment, and Digital Craft and Bronze Lions in Entertainment and Health & Wellness.
Klick’s chief people officer Glenn Zujew attributes much of the success to a satisfied team. Named a 2025 Best Workplace in Advertising and Marketing, Klick invests significantly in “Klickster” culture, through ongoing training, bringing puppies to the office to help relieve stress, hosting yoga classes and book clubs. Even the way they communicate with their teams is different, he says, pointing to “Klick Mosho,” company-wide meetings that look and feel a lot more like a TV talk show.
Known for its award-winning culture, Klick hosts a wide array of “Klickster” events, including “Puppy Day” in the office, during National Stress Awardness Month.
“We believe that if we keep our people happy, they will create great work,” Zujew says. “Great work means that our clients will be happy, and they will give us more work.”
When it comes to doing good while doing great work, Levy calls out the campaign Klick did for a coffee shop – a project that, at first glance, may seem unlikely for a health agency. But Café Joyeux’s mission – to hire and train people with intellectual and developmental difficulties – proved the perfect fit.
Klick helped Café Joyeux, which operates more than 25 outlets in Europe, launch its first North American location in Manhattan with a five-minute, animated film called “47”. The short pays homage to a man with Down syndrome, who got his first job at the age of 47 and became the cafe’s first crew member. It won a Silver Lion at Cannes in the Film category last year.
“We’re extremely proud of the work and of our relationship with such a role model in the world,” Levy says. Klick isn’t alone, New York’s governor invited Cafe Joyeaux’s CEO to speak to businesses about diverse hiring.
“The impact our work is having with our clients and our team is incredible. People want to be associated with companies that give back in significant ways. We see that as a big win,” says Zujew.
CONTACT:
Jennifer White
Global head of growth
jwhite@klick.com
The 2025 A-Listers:
Zulu Alpha Kilo: Connecting creativity and impact
Mosaic: An era where anything’s possible
Agnostic: Rewriting narratives in service of the work
Weber Shandwick: Where culture, creativity and tech collide
VML: Creating something entirely new
Dentsu: Humanity in the age of algorithms
Lifelong Crush: Sparking long-term devotion
C&B Advertising: Leading with emotion
PHD Canada: An intelligent transformation
