Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
avocado2

Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

Local

Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

Here's a sample caption

Why WWF Canada is talking about the deadly impact of fake flowers

The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.

architecture-building-commerce-escalator-285172

What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.

DFO_holiday

Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

coke-bear

Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.

pexels-photo-359989-623x350

Up to the Minute: Frank Palmer establishes creative scholarship

Plus, BonLook announces a new comms AOR and Ketchum adds two VPs.

sobeys-holiday

Sobeys puts families first for the holidays

The grocery banner continues to focus on the importance of food and family to create separation from its sister brands.

Simplii-1

Simplii looks to smooth foreign currency exchanges

CIBC’s digital banking brand focuses on a service more associated with branches as part of its focus on convenience.

BP-Singing-Box_open_2

Boston Pizza delivers a caroling pizza box

The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.

best-buy-christmas

Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

Onlia Contextual Image - 2

Onlia wants people to think holistically about insurance

The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.

Collecting over 20 years of know-how, Klick’s new 230-page Adaptive Brand Playbook is filled with research and insights to help healthcare marketers build, activate and modernize their brands.

Klick Health announces senior hires

Former CCO of Public Jon Toews is among the five hires and two promotions that were recently made in Toronto and New York.

Eataly2

Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

bonmatin1

Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.