Christopher Lombardo
Smaller Agency launches with ‘think big’ ethos
The Toronto-based agency will never grow beyond 12 staff and is already working on a portfolio of beverage and cannabis clients.
Up to the Minute: Shelley Brown named CSO for FCB Canada
Plus, NKPR names three new VPs and MacIntyre wins AOR mandate with L’Oreal.
UNICEF Canada creates a digital Halloween donation box
The organization aims to tap into the affinity parents and kids had for the program in a way that reflects the changing times.
Dairy Farmers of Newfoundland and Labrador bullish about new campaign
The industry group launches first campaign as a local response to declining milk sales.
Flight Centre escapes tourist dystopia in first brand campaign
The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.
Nourish and AdFarm form strategic partnership
The Nourish Network aims to combine consumer insights around food with knowledge of agriculture and production.
Walmart walks the runway in Paris (Ontario)
The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.
Big Brothers Big Sisters gets bigger together in rebrand
The youth mentoring non-profit is looking to modernize its image and engage with a new generation of donors.
SickKids and Airbnb let you book an ICU
The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.
Marvel x Miniso store rides superhero wave
Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.
Redpath launches new sugar collection
Taking cues from the salt category, the brand is looking to premiumize sugar with new and rebranded product lines.
Astro puts probiotics front-and-centre
The Parmalat brand promotes ingredients that aid digestion.
Unbun hopes to make dough with Mr. Sub
The keto, paleo, grain-free and gluten-free bread-maker joins forces with the national QSR.
Dempster’s launches Brioche Style Pull-Apart buns
The new SKU is supported by a campaign that has its employees making meals with vegan-friendly brioche.
Dairy Farmers of Ontario wants consumers to love milk again
The industry body moves the focus from its farmers to their product.
