Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Egale is trying to get a senior drag queen a spot on Ellen

The advocacy organization hopes to get a platform to discuss the unique discrimination and isolation aging LGBTQ people face.

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Lyft wants its ‘share’ of Vancouver market

The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.

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Children’s Aid Foundation shows the ‘impossible choices’ kids face

The non-profit is aiming to raise empathy, as well as awareness for its national fundraising campaign.

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Up to the Minute: H+K names national cannabis lead

Plus, SDI appoints a new VP and Harbinger adds a handful of new food accounts.

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Parachute Canada draws a parallel between stoned skydiving and driving

The non-profit attempts to get teens to be more serious about getting behind the wheel while high.

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Scotiabank uses art to reach small businesses

“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.

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Mazda tucks in the high-end competition

The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.

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Nissan guards against Halloween mishaps

The automaker is giving out reflective stickers as part of a campaign that inserts itself in conversations about pedestrian safety.

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WestJet ‘milks’ its commitment to service

The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”

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Seneca accepts the challenge of a smaller student market

The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.

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Aliments du Quebec rebrands to stand out

The organization promoting food sourced from Quebec opts for simplicity to catch the eye of consumers interested in local products.

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The Period Purse targets menstruation embarrassment

A new campaign from the non-profit aims to fight stigma by encouraging people to “say the word.”

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Gene adds to its leadership

The health-focused agency creates a new client role and promotes leaders focused on design and strategy.

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White Spot’s new target demo includes everyone

The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.

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Maple Leaf relates to parents’ morning struggles

The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.