Christopher Lombardo
Egale is trying to get a senior drag queen a spot on Ellen
The advocacy organization hopes to get a platform to discuss the unique discrimination and isolation aging LGBTQ people face.
Lyft wants its ‘share’ of Vancouver market
The ride-hailing app leans into local references to build awareness and get a leg up on the competition ahead of its launch.
Children’s Aid Foundation shows the ‘impossible choices’ kids face
The non-profit is aiming to raise empathy, as well as awareness for its national fundraising campaign.
Up to the Minute: H+K names national cannabis lead
Plus, SDI appoints a new VP and Harbinger adds a handful of new food accounts.
Parachute Canada draws a parallel between stoned skydiving and driving
The non-profit attempts to get teens to be more serious about getting behind the wheel while high.
Scotiabank uses art to reach small businesses
“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.
Mazda tucks in the high-end competition
The automaker focuses on the joy of winter driving to put itself in the same consideration set as luxury models.
Nissan guards against Halloween mishaps
The automaker is giving out reflective stickers as part of a campaign that inserts itself in conversations about pedestrian safety.
WestJet ‘milks’ its commitment to service
The airline takes a common metaphor for overbooked travel literally to emphasize its values of “treating people like people.”
Seneca accepts the challenge of a smaller student market
The college paints a broad picture of its programs as it looks beyond just Ontario high schoolers for recruitment.
Aliments du Quebec rebrands to stand out
The organization promoting food sourced from Quebec opts for simplicity to catch the eye of consumers interested in local products.
The Period Purse targets menstruation embarrassment
A new campaign from the non-profit aims to fight stigma by encouraging people to “say the word.”
Gene adds to its leadership
The health-focused agency creates a new client role and promotes leaders focused on design and strategy.
White Spot’s new target demo includes everyone
The casual dining chain coins the term “spotitarian” to reflect its efforts to be an approachable restaurant, regardless of dietary preference.
Maple Leaf relates to parents’ morning struggles
The company puts a twist on its “found footage” approach to bring its “Real Food” messaging to breakfast products.
