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Articles by Guest Contributor
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Better words for a better understanding

Even after 30 years of working in translation, Bleublancrouge’s Anik Pelletier is still learning about the impact words can have.

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Remembering Michael Sharp and Caroline Helbig

Friends and former colleagues remember the lives of the couple, both as peers in the industry and friends outside the office.

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Have we forgotten the people behind the data?

P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.

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Why humour is your best asset to stand out from a ‘sea of seriousness’

Juniper Park\TBWA’s Jenny Glover explains why you don’t necessarily need knee-slappers to break up tonal conventions.

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Trend to watch: The rise (and return) of holograms

Digital boards sporting holographic images are making a comeback, but do they go beyond PR tools?

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Why Chevy stood out among the Super Bowl’s EV ads

After seeing The Sopranos tribute, Camden’s John Dutton believes tapping into culture without using an A-lister hit a perfect balance.

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The NoLo (craft) beer wars heat up

Drinkers no longer have to sacrifice taste for health, with new no- or low-alcohol beverages that are actually palatable.

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Opinion: What not to do? Tell consumers what to do

John Dutton shares a pyschological phenomenon called “reactance” that can often plague marketers.