Guest Contributor
How creating opportunities helps make social change
Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.
Decoding visions of 2020
Karen Howe weighs in with predictions for the year ahead and what they mean for agencies and the state of creativity.
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
How to take control of your own digital upskilling
From the Tech newsletter: Microsoft’s Lisa Gibson explains why non-IT staff need to improve their digital know-how.
Three ways 5G will alter the marketing landscape
The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.
It’s time to end the tyranny of impressions
Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.
Retail’s role in creating confident cannabis shoppers
Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.
Steve Mykolyn’s 30-year-old passion project
How the ad man’s romance with mortality has come to life as a photo book, exhibit, documentary and a soundtrack on vinyl.
Is marketing in trouble?
John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.
Buckley’s creates a timeline of awful tastes
The brand puts the focus on its flagship product and well-known tagline to celebrate its 100th anniversary.
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