Articles Tagged ‘BBDO Canada’
Doritos taps into Gen Z’s love of self-expression with a model search
Fashion victim Dino Mita is back as the brand looks to connect with the next generation of younger customers.
Sobeys launches its largest-ever private label campaign for Compliments
The company is pulling out all the stops to support a key pillar of its new transformation plan.
BBDO Canada names Christopher Andrews president and CEO
The current president of The&Partnership will take over for a retiring Dom Caruso this summer.
Denise Rossetto and Todd Mackie to leave BBDO
The creative team is leaving for a new venture, with CDs Derek Blais and Chris Booth leading the department in the interim.
Strategy’s 2019 Nice List
Filled with holiday goodwill, our staff singles out work from the past year worthy of some extra recognition.
Shortlist announced for 2019 Digital Agency of the Year
The first shortlist for this year’s awards reveals which shops are competing to prove their digital excellence.
BBDO, Cossette win Best of Show at Marketing Awards
The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children’s Hospital branding won in Design.
M&M’s commandeers a slogan from KFC
The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.
RBC takes a lighthearted approach in latest campaign
The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.
Taking the fun out of balloons for a good cause
The Lung Association is hoping to drive awareness for COPD with a simple test.
Mars taps into do-it-yourself culture
A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.
Canada snags nine Effies
There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.
Cossette leads Canadian agencies at One Show
Five shops picked up Gold Pencils at the first night of the awards.
RBC helps youth prepare for the future of work
A campaign supporting the bank’s largest-ever CSR initiative aims to show all Canadians the potential impact of a “quiet crisis.”
RBC aims to make ‘Someday’ more emotive
As part of its 2018 Olympic push, the bank turns to documentary-style spots to tell athletes’ backstories.
