Articles Tagged ‘“Cook This Page”’
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.
Who snagged an AToMiC Award?
Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.
2018 CRC: IKEA’s wonderful world
From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.
Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.
Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop’s designs to the next level.
IKEA’s ‘Cook This Page’ picks up a Grand Clio
The Leo Burnett-led campaign adds another win following success in Cannes.
Creatives’ insights: The heart behind ‘Cook This Page’
Leo Burnett’s Anthony Chelvanathan on the perseverance and passion it took to create (and revive) the IKEA campaign.
Cannes 2017: Canada gets 20 more shortlist mentions
Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.
