Articles Tagged ‘coors’

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Shopper Innovation Awards: How to keep it fresh

Molson Canadian and Budweiser found ways to bring winning campaigns back for another season.

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Waste not, want not

Why brands are riding the wave of conscious consumption.

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The top brand stories of 2015

We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.

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A-B InBev reaches tentative deal to buy SABMiller

If finalized, the new brewing giant would control 30% of the global beer market.

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Coors takes a walk on the wild side

With the Canada-specific launch of Altitude, the beer co hopes to draw more millennials (and their alter-egos) to the brand.

Throwback Thursday: strategy in 1997

For our 25th anniversary, we’re travelling through time. In ’97, advertisers fought for tobacco cos and Cossette Media was born.

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Court upholds Molson as official beer of NHL

The NHL beer wars have seemingly come to an end, with today’s announcement from the Ontario Court of Appeals.

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Coors Light goes to the dogs

Coors Light goes to the dogs