Articles Tagged ‘georges st-pierre’
Tempur-Pedic teams up with Georges St-Pierre on Paralympic campaign
The mixed martial artist is part of a refresh of the mattress brand’s awareness campaign.
GSP on the silver screen
A documentary about Georges St. Pierre, produced in part by Sid Lee’s production arm, opens Thursday.
Brands stand up to bullies
As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?
GSP cross-promo changes the game
Sid Lee enlists UFC champ Georges St-Pierre to help relaunch the videogame Sleeping Dogs.
Video: GSP at Cannes
Georges St-Pierre discusses the motivation behind his charity work, and Sid Lee’s Justin Kingsley talks about what’s next for the UFC fighter’s brand.
Cannes Blog: Canada punches above its weight
Campbell’s Mark Childs shares his thoughts on Canada’s opening day session, starring UFC champ Georges St-Pierre.
Canada kicks off Cannes
UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.
From consumers to fans: the new brand relationship
Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.
Loving the haters
Justin Kingsley of Sid Lee PR on why you should let the brand haters hate.
GSP: UFC’s Midas brand
Georges St-Pierre has parlayed mixed martial arts fame into wider pop culture celeb brand status.
