Articles Tagged ‘georges st-pierre’

Tempur Sealy Canada-Tempur-Pedic-2

Tempur-Pedic teams up with Georges St-Pierre on Paralympic campaign

The mixed martial artist is part of a refresh of the mattress brand’s awareness campaign.


GSP on the silver screen

A documentary about Georges St. Pierre, produced in part by Sid Lee’s production arm, opens Thursday.


Brands stand up to bullies

As the issue of bullying dominates global headlines, a slew of Canadian brands and agencies are responding. But will brands be recognized as authentic supporters and not just background logos?


GSP cross-promo changes the game

Sid Lee enlists UFC champ Georges St-Pierre to help relaunch the videogame Sleeping Dogs.


Video: GSP at Cannes

Georges St-Pierre discusses the motivation behind his charity work, and Sid Lee’s Justin Kingsley talks about what’s next for the UFC fighter’s brand.


Cannes Blog: Canada punches above its weight

Campbell’s Mark Childs shares his thoughts on Canada’s opening day session, starring UFC champ Georges St-Pierre.


Canada kicks off Cannes

UFC champ Georges St-Pierre, Sid Lee, the Globe and Mail and strategy host the first seminar at the France ad Olympics.


From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.


Loving the haters

Justin Kingsley of Sid Lee PR on why you should let the brand haters hate.


GSP: UFC’s Midas brand

Georges St-Pierre has parlayed mixed martial arts fame into wider pop culture celeb brand status.