Articles Tagged ‘hbc’

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Hudson’s Bay navigates the holiday season with much-needed cheer

Annie Murphy and Catherine O’Hara bring the joy Canadians want this year to a campaign geared towards making shopping less complicated.

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Hudson’s Bay makes rewards more colourful

The retailer updates its loyalty program to fit with its new strategic direction and have more seamless online integration.

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Hudson’s Bay hopes to rebound with a colourful campaign

The newly private retailer begins its plan to reconnect with Canadians by showing the importance of feeling life’s important moments.

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Hudson’s Bay launches first private label beauty products

The retailer extends its coloured stripes into a line emphasizing natural ingredients and beauty essentials.

Meghan Nameth

Meghan Nameth named SVP of marketing at Hudson’s Bay

The former PwC Canada exec will oversee brand, marketing and PR at a difficult time for the department store chain.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

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Hudson’s Bay to sell Lord and Taylor

Clothing rental company Le Tote acquires the legacy retail brand amid HBC’s attempts to go private.

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HBC to shutter Home Outfitters

The company is also reviewing its Saks Off 5th stores to further streamline its retail footprint.

Bari Harlam

Bari Harlam named CMO at HBC

Having filled marketing positions at CVS and BJ’s Wholesale, the new exec replaces Milton Pappas, who has left the company.

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Corner office shifts: Meet the new boss at HBC

A round-up of senior-level executive changes you may have missed.

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HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

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The future of shopping: Grocery robots and flowers by mail

In part two of this series, we explore the not-so-distant future of pick-up and delivery.

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HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.

Hudson's Bay Company History Foundation Celebrates Canada –The Country of Adventurers – With Inspiring New Television Narratives

HBC gets adventurous

The retailer’s History Foundation is bringing stories from the past into the future with its first-ever TV campaign.

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Putting data to use

Microsoft Canada’s Alyson Gausby on why brands need to help consumers actually use all that data they’re tracking.