Articles Tagged ‘James Pelletier’

BestBuy

Best Buy broadens the definition of ‘teacher’ for back-to-school

To show the role its tech plays in enriching peoples’ lives, the retailer shows how everyone from parents to online content creators help people learn.

BestBuy

Best Buy brings staff expertise back to its marketing

The pandemic has kept the retailer from showing off “Blue Shirts” in its ads, but a new chat platform is letting it once again show their importance in the omnichannel journey.

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Why Best Buy turned Black Friday into a whole month

The retailer’s holiday campaign began earlier than ever, letting consumers know there’s no rush to get in-demand products and deals.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Best Buy shows that even a treehouse can be a smart home

The retailer’s fall campaign uses connected tech to drive home its broader brand positioning.

Best Buy

Best Buy draws on the happiness of giving tech

A new holiday spot suggests gifts from the retailer can transcend age groups.

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Best Buy’s holiday point of view

The retailer takes a new approach this year with an ad that doesn’t show any products.

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PR AOY jury

Check out this year’s PR judging panel.

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Best Buy creates some fun

With “#BestDay” the retailer shows how consumer tech can help make unique memories.

AOY

Digital and PR Agency of the Year judges revealed

Here are the jurors who reviewed more than 80 cases that were entered into DAOY and PR AOY.

future shop

Future Shop goes big for the holidays

Why the retailer is returning to TV after going digital-only last year.