Articles Tagged ‘jason dubroy’

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Deliver us from meal planning

How subscription food delivery companies are catering to time-starved Canadians.

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Payments, produce and Popsicles: Three summer shopper trends

TracyLocke’s Jason Dubroy on what’s heating up, just as the weather does.

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Are we really in a recession?

As food prices rise and the loonie falls, TracyLocke’s Jason Dubroy offers his thoughts on how to be prepared.

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Shopper marketing trends for 2016

TracyLocke Canada’s Jason Dubroy breaks down what to expect for the year ahead.

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DDB rebrands its CRM and shopper marketing units

Rapp Canada is now Track DDB, while ShopperDDB becomes TracyLocke Canada.

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In defence of the flyer

ShopperDDB’s Jason Dubroy on why you should consider leveraging that age-old channel.

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Milking your mind

The Strategic Milk Alliance wants to delve into your head and tell you what you’re craving.

Take a cue from flawed French fruits

Shopper DDB’s Jason Dubroy tackles the takeaways from a Cannes-winning campaign for a Parisian grocery chain.

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

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Amazon’s game-changing grocery device

Scan a product in your own home for easy delivery? Dash could force retailers and manufacturers to rethink how they sell to consumers.

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Shopper Innovation Awards judges

Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.

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Hot trends in retail

DDB’s Jason Dubroy examines trends that are burning up the shopper marketing space right now, and what it will mean for retailers in 2014.

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Global tour: disruptive retail concepts

From Asda in the U.K. to E-mart in South Korea, DDB’s Jason Dubroy tours the globe for retail concepts that may change the way goods are sold.

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Brains Don’t Lie

Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.

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Kellogg’s U.S. joins the loyalty battle

Industry experts weigh in on whether CPG-led loyalty programs could succeed in Canada’s saturated market.