Articles Tagged ‘M2 Universal’

RBC

RBC’s retirement reality

The bank uses a reality TV-inspired webisode to target the Boomer crowd.

RBC2

RBC’s fairy tale sending

The bank makes itself the hero in the magical land of e-transfers.

PEI

PEI has the answers

Tourism PEI’s new program hopes to connect Canadians with the island’s most authentic characters.

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CASSIES Bronze: Strategic Milk Alliance milks every moment

With headlines like “Peanut butter and milk are soul mates. Jelly was just a fling,” the group highlighted milk’s role in enhancing the taste experience.

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Inside RBC’s holiday plans

The gift-vertising trend continues: To promote its rewards program, the bank dished out a massive snowman and a garage full of presents.

Copied from Media in Canada - YMCA

The YMCA promotes its potential

Launching its first national marketing campaign, the charity is focusing on children and families to spread awareness about what the organization does.

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Next Media Stars: Katey Beaudry crafts a new telco strategy

The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.

Milk

Dairy Farmers of Canada shows off its flavours

The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.

Copied from Media in Canada - RBC Play Hockey

RBC promotes grassroots hockey

The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.

Dairyfarmers

Dairy Farmers rewind the clock

The latest multi-platform campaign from the DFC targets athletes and presents chocolate milk as the essential post-workout drink.

Milk

Milk ‘really keeps kids going’

The Dairy Farmers of Canada has launched a multi-platform campaign for its 25-year-old program that supplies milk to schools.

wendys

Wendy’s finds the beef

The QSR has launched an extensive campaign to introduce it’s new cheeseburger and updated catchphrase.