Articles Tagged ‘Maple Leaf Sports and Entertainment’

Dustin Rideout joins MLSE
Sid Lee’s former SVP and partner will lead brand and fan experience for the sports organization.

Toronto Maple Leafs look to the next 100 years
A new campaign from Sid Lee embraces the team’s ups and downs as it prepares for the future.

Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night’s show.

Who took home the 2016 CASSIES Grand Prix?
Check out which brands and agencies produced the best “work that worked.”

Airbnb makes itself at home at the ACC
The site and venue team up for an overnight ultimate sports experience contest.

MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.

Brands bet big on the Raptors
MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

Carlsberg Canada leaves Toronto FC
The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.

Rogers and BCE unwrap $1.32 billion deal for MLSE
Zenith’s Sunni Boot weighs in on the deal, expected to add Canada’s top pro TV sport properties to the schedules of TSN and Sportsnet.