Articles Tagged ‘maynards’
Mondelez Canada’s soccer play
The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.
General Mills, Mondelez and P&G cheer for Canada
The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.
Shopper Innovation Awards: Original idea
McDonald’s picks up Gold for answering consumers’ questions, while Gotstyle and Maynards both take Silver.
Shopper Innovation Awards: Integration
Gold honours in this category go to Loblaw for “BBQTown” and MasterCard for “Stylicity,” while Maynards picks up Silver for “Make your Face a Maynards.”
Shopper Innovation Awards: Packaging
It’s what’s on the outside that counts for James Ready, Maison Orphee and Maynards, honoured with Gold, Silver and Bronze in this category.
Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
DAOY Honourable Mention: Grip’s digital growth
The agency cracks the top five with work for Budweiser, Cadbury and Stella Artois.
Maynards lets consumers get gummy
The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.
