Articles Tagged ‘Middle Child’

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Kraft Heinz builds a coffee brand around its teddy bears

Kraft Cafe Barista aims to use its mascots’ brand equity to make an emotional impact in the premium segment.

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2022 Brand of the Year: Heinz redefines what it means to be iconic

Never thought we’d say this, but we’re obsessed with ketchup this year.

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2022 PR AOY Gold: Middle Child is disruptive by nature

The women-led agency has a saying: If the current model doesn’t fit, break it.

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DFO says everybody likes milk

The Dairy Farmers of Ontario is leaning on the universality of the insight, and having some out-of-home fun in downtown Toronto.

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Dairy Farmers of Ontario sends up trendy vitamin ads

A new campaign aims to show that a glass of milk is simpler, easier and more affordable than increasingly popular DTC services.

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Sephora leans into clean

The personal-care retailer is looking to solidify its leadership in better-for-you beauty.

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Cannes 2022: Canada wins Lions in four categories

Rethink’s work with Middle Child and Carat won in PR and Media, respectively, while FCB and Zulu won in Direct and Social.

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Cannes 2022: Canadian agencies get a strong showing in Engagement categories

The Direct, Social & Influencer, Creative Data, Media and PR Lions brought 24 more nominations.

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Heinz Ketchup celebrates the signing of the Hot Dog Pact

A new round of creative and co-marketing with Wonder aims to turn last year’s support into action in stores.

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Heinz hopes consumers warm up to cold ketchup

The brand sends up beer ads and creates a colour-changing label as part of a big summer push behind the product.

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KD is debating the merits of its new flavours on Twitch

Kraft Heinz returns to the streaming platform to drive Gen Z interest in its latest product innovation.

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Sephora celebrates the many forms of motherhood

As part of the “We Belong to Something Beautiful” platform, the beauty retailer highlights a diverse array of mother figures.

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Philadelphia’s new take on heaven

Kraft Heinz wants cream cheese to stay on the breakfast menu as pandemic routines change.

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Kraft puts some Olympic shine on its peanut butter

To show why it’s not weird for Team Canada to have an official peanut butter, the brand showcases its role in helping athletes achieve success.

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Why Kraft Heinz is paying for epipens

The company’s peanut butter brand is continuing its support for those with food allergies, and wants to bring more attention to the cost of medication.