Articles Tagged ‘milk’
Danone’s Silk brand thinks it knows what’s “Next” in milk
A new line formulated to taste more like dairy is meant to break entrenched habits and draw in traditional milk buyers.
Agropur launches an innovation challenge
The Natrel and Oka parent company is calling for product ideas to reinvent dairy.
Dairy Farmers make a health connection
A new campaign gives milk products’ specific health benefits a close-up.
Marketers of the Year: Modernizing milk
Agropur’s Caroline Losson is on a mission to make Natrel more than just a milk brand.
Nutrilait’s new look
The Saputo milk brand takes a simple approach to its new positioning.
Shopper Innovation Awards: Milk’s daring dairy break-out
The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.
Dairy Farmers of Canada shows off its flavours
The national organization has launched an OOH campaign in Ontario and the Maritimes that drives to an informational microsite.
The Verdict: Prairie Milk gets it going
The Prairie Milk Marketing Partnership shakes up its strategy with an online contest designed to get kids motivated.
Milk ‘really keeps kids going’
The Dairy Farmers of Canada has launched a multi-platform campaign for its 25-year-old program that supplies milk to schools.
Quebec Milk Producers create OOH art
The Federation of Milk Producers of Quebec (FMPQ) launches a large outdoor marketing campaign to show the comforts of milk.
Milk does your teeth good
Milk does your teeth good
Natrel helps players get into the game.
Natrel helps players get into the game.
Monsieur le president
Le Lait – Monsieur le president, BBDO Montreal
Ciel mon mari
Le Lait – Ciel mon mari, BBDO Montreal
High Heels
Le Lait – High Heels, BBDO Montreal
