Articles Tagged ‘nhl’

Copied from Media in Canada -

Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

Copied from Media in Canada - NHLLife

L’Oreal on its partnership with the NHL for Men Expert

How the men’s brand partnered with the NHL in conjunction with its upcoming younger-targeting line of products for an online and in store experience.

Copied from Media in Canada - Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

CocaColazero1

Coca-Cola Zero grabs the moment

The brand has launched a new campaign, which dramatizes an everyday moment of a regular Canadian, with the help of NHL stars and TSN personalities.

Molson-Playoffs

Molson kicks off NHL playoff promotions

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.

MattamyAC2

Brands replace hockey…with hockey

With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.

KraftHockeyGoesOn

Kraft cancels Hockeyville

In light of the on-going NHL lockout, the CPG company debuts Kraft Hockey Goes On in Hockeyville’s place.

NHL camp

BioSteel plots next move

The pink energy drink maker wants to move from word-of-mouth phenomenon to mainstream success.

Budweiserplayoff

Budweiser gives hockey fans a big payoff

The beer co has launched a contest and campaign which will give one person hockey tickets for life.

Visa

Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.

molsoncoors

Molson Coors remembers 92 years of the Stanley Cup

The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.

MissionImpossible

NHL drops puck on Mission: Impossible promotion

Hockey and Hollywood collide with the pro hockey league building buzz for the upcoming Paramount Pictures release.

Boston Bruins v Vancouver Canucks - Game Two

Court upholds Molson as official beer of NHL

The NHL beer wars have seemingly come to an end, with today’s announcement from the Ontario Court of Appeals.

News

Letter

NHL.com – Letter, PJ DDB

News

Trapper

NHL.com – Trapper, PJ DDB