Articles Tagged ‘nhl’

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BioSteel leans into hockey with a cool flavour

The NHL’s newest drink sponsor hopes the affiliation will help drive trial and retention for a 7-Eleven exclusive.

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Foothills Creamery brings an arena treat to Calgarians

Red Cinnamalt Swirl is inspired by the Flames’ colours and a staple of its Saddledome arena concessions.

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Clutch looks to expand its visibility with NHL partnership

With its first sports sponsorship, the online used car platform aims to support its cross-Canada growth.

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AToMiC 2022: Phy-gital communities

Brands physically engage with consumers in a virtually distanced world.

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Little Caesars wants naming rights for your living room

Without an in-arena experience, the pizza company is activating its sponsorship in peoples’ homes instead.

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Frosted Flakes celebrates its sports legacy

The cereal brand is reconnecting with young men watching hockey at home through nostalgia for Tony the Tiger.

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Lay’s records hockey emotions

The PepsiCo brand uses facial recognition to engage the NHL’s massive Canadian following.

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CASSIES Gold: Bud’s strategy to own the goal

Anomaly earns three awards by helping the beer brand find a place in the heart of hockey fans.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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NHL names a new EVP, CMO

Pandora’s Heidi Browning takes the role as the league announces several other executive changes.

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Rethink and Molson pick up Clio Sports Grand Prix

The “Hockey Heaven” campaign was the only Canadian work to take a top prize.

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Habs ranked strongest sports brand in Canada

A new report from Insightrix also looked at which sponsor brands came out on top for sports fans.

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Playmobil to launch NHL line

The toy brand’s first licensing deal is part of its growing marketing presence over the last five years.

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Scotiabank goes north

The bank’s partnership with Project North brings access to hockey for youth in remote Canadian communities.

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Kellogg’s thinks the NHL is grrrrreat

The CPG co brings the nostalgia of Frosted Flakes to the NHL’s adult male audience.