Articles Tagged ‘P&G’

PG_marketing

P&G Canada names new marketing leadership

Jennifer Seiler and Melody Wallis will split duties previously handled by Bethanie Butcher, who is taking on a new LATAM role.

image001

Crest wants the next generation of allies to smile with pride

The P&G brand is focusing on the “powerful” moments that come from 2SLGBTQ+ allyship and support.

Tide-Eco-box

P&G gets big sales boosts across categories

The CPG is maintaining its ad investment, saying messages about sustainability have been particularly successful.

jackson-simmer-ZxRHtPacwUY-unsplash

Have we forgotten the people behind the data?

P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.

P&G

Personal health care drives P&G sales higher in Q2

With market share growth in nearly every category, the company expects its variety will help retain inflation-wary consumers.

P&G

Health care continues to drive P&G’s sales growth

The CPG giant also incrementally increased marketing and promo spend amid supply chain related price hikes.

peppositive

PepsiCo launches sustainability- and people-focused transformation

“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.

Harvey's

Brands ramp up efforts for Earth Day

How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.

grab2

CPGs want consumers to turn the dial on waste

Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.

Screen Shot 2021-03-02 at 3.21.41 PM

P&G’s new platform rewards customers for doing good

From the C-Suite newsletter: Good Everyday strengthens the CPG’s social impact efforts by involving consumers.

P&G

P&G’s focus on performance continues to drive growth

The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.

Geraldine Huse-main

View from the C-Suite: P&G seeks efficiencies

Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.

Campus recruitment

How internships and MBA programs have fared in an unstable job market

As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.

Grocery, CPG, retail

How brand investment plans will resonate beyond the pandemic

Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?

Geraldine_Huse_ftd

P&G names new Canadian president

One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.