Articles Tagged ‘P&G’
PepsiCo launches sustainability- and people-focused transformation
“Pep+” is focused on supply chain and product portfolio changes that the CPG believes will help its brands win in market.
Brands ramp up efforts for Earth Day
How P&G, Maple Leaf Foods, Bimbo, Harvey’s and more are lessening their environmental impact.
CPGs want consumers to turn the dial on waste
Consumer habits remain a hurdle to mitigating climate change. Here’s what brands like Hellmann’s and Tide are doing about it.
P&G’s new platform rewards customers for doing good
From the C-Suite newsletter: Good Everyday strengthens the CPG’s social impact efforts by involving consumers.
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
View from the C-Suite: P&G seeks efficiencies
Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
P&G names new Canadian president
One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
P&G maintains brand investment during pandemic
In its Q3 earnings call, the CPG giant was not shy about the opportunities it saw in “doubling down” on its long-term strategy.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
