Articles Tagged ‘P&G’
P&G’s focus on performance continues to drive growth
The CPG reiterated the role brand investment and product “superiority” would have in driving consumer choice and pricing.
View from the C-Suite: P&G seeks efficiencies
Canadian president Geraldine Huse explains why and how the company is doubling down on its pre-COVID strategy.
How internships and MBA programs have fared in an unstable job market
As recruitment goes virtual, brands like PepsiCo, P&G and Unilever are viewing interns and grads as vital to their talent strategies.
How brand investment plans will resonate beyond the pandemic
Some CPG companies are continuing to boost investment, while others have scaled back to cut costs. Which approach will win consumers in the long term?
P&G names new Canadian president
One of Geraldine Huse’s first tasks is guiding the CPG giant’s Canadian operations through its COVID-19 response.
Sampler recruits testers to make masks
Demand for the at-home sampling start-up has remained high, and now it is including sewing kits in the boxes it sends to members.
P&G maintains brand investment during pandemic
In its Q3 earnings call, the CPG giant was not shy about the opportunities it saw in “doubling down” on its long-term strategy.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Strategy’s Most Read of 2019: C-Suite
From Canadian Tire’s brand win to P&G’s cost-cutting strategy, these are the stories that reached corner offices this year.
P&G’s Marc Pritchard sees a $1 billion growth opportunity
There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.
P&G once again beats sales expectations
From the C-Suite newsletter: The company continues its focus on productivity as competitors start similar “reinvestment” plans.
Gillette and TerraCycle start razor recycling program
The P&G brand will let people send in used razors from any brand and convert them into charitable donations.
How to do cost-cutting right: lessons from P&G
The CPG company continues to post impressive growth in spite of reduced investment in advertising.
Brands court the modern man
How companies that once contributed to images of toxic masculinity are trying to be part of the solution.
