Articles Tagged ‘P&G’
Weekend reading: How to train your marketers
Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.
Creative Report Card: Leo Burnett Always brings it
The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.
CASSIES Gold: Putting the Mr. back in Mr. Clean
The iconic character took centre stage, helping the brand reach record-high dollar share.
Match Marketing acquires Magnet Engagement Group
The deal is the latest in Match’s aggressive expansion plan over the past few years.
Tide wades into branded content
The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.
P&G, Chevron celebrated for diversity
How both companies are attracting and retaining women in senior leadership roles.
How to grab attention in 2015
Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.
She the North
We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.
Yet another Grand Prix for Leo Burnett
The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.
In conversation: local vs. global
A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.
Who picked up a LIA?
Check out the Canadian work that won big at the London International Awards over the weekend.
AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
It was a very good year
Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.
Exclusive: Leo Burnett wins Kraft business
The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
What drives her loyalty?
P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.
