Articles Tagged ‘P&G’

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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Creative Report Card: Leo Burnett Always brings it

The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.

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CASSIES Gold: Putting the Mr. back in Mr. Clean

The iconic character took centre stage, helping the brand reach record-high dollar share.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

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P&G, Chevron celebrated for diversity

How both companies are attracting and retaining women in senior leadership roles.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

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Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

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In conversation: local vs. global

A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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AOY Gold: How to win AOY #LikeLeoBurnett

After Honourable Mentions the past two years, the agency has finally struck Gold.

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It was a very good year

Despite woes over globalization and shrinking budgets, Max Valiquette looks on the bright side.

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Exclusive: Leo Burnett wins Kraft business

The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.

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What drives her loyalty?

P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.