Articles Tagged ‘P&G’

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Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

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P&G to consolidate agencies

The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.

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A call for more inclusion

In her latest editorial, editor Emily Wexler pontificates on what “normal” in advertising should really be.

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Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.

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Brands not engaging moms on social

Most Canadian moms aren’t connecting with brands, despite being active on social networks.

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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Creative Report Card: Leo Burnett Always brings it

The agency’s “Like a Girl” campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.

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CASSIES Gold: Putting the Mr. back in Mr. Clean

The iconic character took centre stage, helping the brand reach record-high dollar share.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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Tide wades into branded content

The P&G brand is showcasing Canadians who can weather the cold in its latest digital push.

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P&G, Chevron celebrated for diversity

How both companies are attracting and retaining women in senior leadership roles.

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How to grab attention in 2015

Microsoft’s Alyson Gausby highlights inspiring 2014 campaigns that taught us what consumers really want.

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She the North

We’re rolling out our Marketers of the Year this week. Today, learn how Shannon Hosford pushed the MLSE to one of its most standout years ever.

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Yet another Grand Prix for Leo Burnett

The agency and P&G can add another big win to their trophy case, picking up top honours at last night’s Epica awards.

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In conversation: local vs. global

A couple of agency folks debate the merits of creative that crosses national lines versus whether brands should stick close to home.