Articles Tagged ‘Pigeon’

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IKEA Canada expands its ‘Green Friday’ project

The retailer is spending the month showing how a circular economy is not only affordable, but convenient.

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Ricardo gets its prepped meals to pop on shelf

As part of a bigger back-to-school push, the culinary brand creates a visual platform that works across categories.

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Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

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A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

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Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

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Up to the Minute: H&M is now on Instacart

Plus, Pigeon adds two more to its leadership team while Doug & Partners wins a new destination marketing client.

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Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

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Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Pigeon Brands expands to Mexico City

The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.

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Up to the Minute: Livewire expands to the U.S.

Plus, Radiance makes six hires and Creative Guild wins two new clients.