Articles Tagged ‘Pigeon’

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Pigeon Brands expands to Mexico City

The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.

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Up to the Minute: Livewire expands to the U.S.

Plus, Radiance makes six hires and Creative Guild wins two new clients.

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Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.

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Pigeon strengthens ranks in Montreal

A new VP and creative lead for its Metro business are among the appointments at the branding shop.

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Corby merges whisky with hockey fandom

The company’s JP Wiser’s whisky brand has partnered with the NHL Alumni Association on an “Alumni Whisky Series.”

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Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

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Connie Morrison breaks bread with skeptics

We’re rolling out our Marketers of the Year this week. Check out how the Canada Bread SVP marketing and innovation turned around a category in decline.

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Knitting up some holiday cheer

Tim Horton Children’s Foundation “yarn-bombed” its travelling truck as it sends #WarmWishes to disadvantaged kids.

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Kraft dips into the plush toy space

First KD “Funderpants,” now cuddly bears. Consumers can buy the Kraft Peanut Butter teddy bears, should they be inclined.

Tim Hortons celebrates half a century

Will quietly reflecting Canadians’ values be enough to stave off growing competition and resonate with a changing demographic?