Articles Tagged ‘Pigeon’

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Ricardo gets its prepped meals to pop on shelf

As part of a bigger back-to-school push, the culinary brand creates a visual platform that works across categories.

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Quebec dairy co-op Nutrinor is getting a makeover

The brand leans into trends around traceability, sustainability and innovation to be seen as more than a regional player.

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A retailer’s role in the push for sustainable packaging

As CPGs rethink supply chains and join programs like Loop, stores must consider how they use existing physical assets.

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Why Metro gave its private brands their own magazine

From Shopper Marketing Report: The grocer uses a new medium to educate shoppers about improvements to its house brands.

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Up to the Minute: H&M is now on Instacart

Plus, Pigeon adds two more to its leadership team while Doug & Partners wins a new destination marketing client.

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Pigeon and Metro perk up their design challenge

Students from George Brown and College Salette will help give the grocer new insight into a category ripe for redesign.

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Lassonde makes its push to ditch plastic hard to miss

The company adds its Kiju and Simple Drop brands to a national rollout of paper straws, serving green demand in single-serve drinks.

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Oikos repositions to show foodies its versatility

Danone aims to grow its leadership in Greek yogurt by pushing into meals outside of breakfast and snacking.

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Hershey crowd-sourced ideas for new ice cream bars

Working with Crowdiate and Pigeon, the chocolate company came up with a nostalgic ice cream bar that cools when you bite it.

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Metro picks an ‘irresistible’ kombucha look

A student design contest gave the grocery banner insights about a new product category and private label.

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Lassonde has a thirst for paper straws

From Shopper Marketing Report: A limited run for juice box brand Oasis will provide feedback to improve the next edition.

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Metro private label products get a redesign

The grocer teamed up with Pigeon for a design competition to reboot two Irresistibles beverages.

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Pigeon Brands expands to Mexico City

The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.

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Up to the Minute: Livewire expands to the U.S.

Plus, Radiance makes six hires and Creative Guild wins two new clients.

Hershey

Hershey introduces Gold bar through influencer approach

The candy company is targeting young millennials with a campaign that positions its latest new product in the fashion and lifestyle space.