Articles Tagged ‘second cup’
Second Cup extending its brand into gas and grocery
The coffee chain furthers its strategic pivot with new drive-thrus at Petro Canada, a return to CPG and ambitions for its own branded cannabis products.
Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims’ attempt to modernize the contest.
Bridgehead Coffee acquired by Second Cup’s new parent company
The acquisition is the first by Aegis Brands as part of a plan to expand its portfolio of brands.
Second Cup goes for diversification in restructuring plan
The renamed Aegis Brands will own a portfolio of coffee, food and cannabis brands.
Who will sell cannabis in Ontario?
A look at the companies that are hoping to set up shop in the province in April.
Second Cup to convert some cafes into dispensaries
The coffee chain taps into future demand through a partnership with National Access Cannabis.
Second Cup moves to ‘Clean Label’ beverages
The coffee chain embraces clean living and transparency by eliminating artificial additives from 70% of its beverages.
Second Cup rolling out Pinkberry
Following a successful pilot, the coffee brand will use the frozen yogurt to complement its current offering.
What’s next for Second Cup?
Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.
Consumers love Starbucks’ holiday cup most
A new survey examines how consumers feel about coffee shops’ increasingly important festive cups.
Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
Second Cup launches new app
A new loyalty program and mobile app are part of the brand’s continued transformation effort.
Starbucks goes after the night crowd
Fancy a grande red wine (no whip, obviously)? The coffee co is set to pilot alcohol in Canada before the end of 2015.
Second Cup debuts its cafe of the future
Take two: this is the second time in as many years that the coffee chain has tried a new look in a bid to turn around its sales loss.
