Canada’s big winners at the London International Awards

DDB Canada, Anomaly Toronto, Leo Burnett, JWT and MacLaren McCann are among the agencies to take home awards at this year's show.
LIA

Canada took home four Golds at the London International Awards (LIA), thanks to agencies DDB Canada, Leo Burnett and Anomaly Toronto.

DDB Canada took home a Gold for a radio spot for the Toronto Jewish Film Festival. The first 20-seconds of the 30-second “Clogged”  commercial involves a plumber voiceover making mistakes while using technical plumbing terms and later revealing that there’s a reason Jews stick to making movies, using the tagline “Film. It’s what Jews do best.”

The agency didn’t stop there. For the same campaign, DDB also took home a Silver in Integration as well as a Silver, Bronze and Finalist prize in the Radio category. Other winners in the Radio category include Lg2 for Quebec Automobile Insurance Corporation, claiming a Silver and a Bronze for road safety ads, while Draftfcb took home a Silver and Bronze for its Paradise Pools ads “Kids” and “Husband,” in addition to a Finalist award for FamilyServiceToronto.org.

For Cialis, DDB received two Finalist awards for the “Mustang” and “Curfew” television and online spots, which showed parents giving their teenage son the keys to his Dad’s prized car and an extended curfew in an attempt to keep him out of the house. It also shared a Finalist prize with Tribal Worldwide (a division of DDB) for its McDonald’s “Our Food. Your Questions.campaign.

Anomaly Toronto took home two Golds this year for Budweiser’s “Red Lights” campaign, a game-synched hockey light that go off every time a fan’s favourite city scores a goal. The same campaign also received a Finalist nod for its “Four Corners,” “Red Light CN Tower,” “Red Light Iqaluit,” “How to install” and “Talk to Me Canada” digital spots. Earlier this year, the campaign won a Silver award at the Cannes Lions.

Leo Burnett took home a Gold and a Silver for the “Calendar of Large Cocks” created for Rooster Post Production in the Design category. The agency also received a Finalist nod for its “Urinalysis” poster for Earls Kitchen + Bar in the same category.

JWT Toronto and MacLaren McCann each took home a Silver prize, with the former snagging the trophy for its low-budget “Canadian Sin” spot for the Canadian Film Festival. The spot featured a film shot Sin City-style with the actors arguing over the script because of its inclusion of Canadian-specific words like “celsius” and “metres.” McLaren McCann took home a Silver for the song created for its “The Story and I” spot for the Dave Thomas Foundation for Adoption Canada.

Canada’s Bronze LIA winners include Grip Limited for its Kokanee “The Movie Out Here” film in the New category (the movie also picked up two Gold Cannes Lions earlier this year), Lowe Roche for its “Instant DM” stunt for Pfaff Porsche in the Direct Marketing category and Y&R Canada’s “Avocado” radio spot for Ford Parts & Services (which also won a Bronze Cannes Lions). Dare Vancouver won a Bronze for Production Design as well as a Finalist for the BC Children’s Hospital Foundation. And BBDO took home two Silver for its “Social Smoking” ads for the Ministry of Health.

On the Finalist list, Rethink took home a prize for helping pooches out of trouble with the Toronto Humane Society “Dog Caller,” while Proximity Canada got a nod for lighting up the sky and walls during the Olympics using a “Light it Up” digital installation for Gillette, and Spring Vancouver received a Finalist award for branding for “Beat Box Academy.” Also, Red Urban was given a Finalist nod for its “4MOTION Free Parking” billboard for Volkswagen,

This year’s LIA were judged by 63 judges from around the world, including three Canadians – Judy John, CEO and CCO at Leo Burnett, Christina Yu, ECD at Red Urban, and Terry O’Reilly, co-founder at Pirate Radio & Television.

To see more of  this year’s winners, visit Liaawards.com.