There’s something brewing behind the walls of this year’s agency winners. To keep ahead of lightning-speed industry change, they’re introducing new methods to their mix – some use gaming mechanics to boost morale, others share office space with entrepreneurs.
It’s all part of a new era of transformation, where agencies are introducing fresh in-house techniques to foster healthy ideation. John St. and Tribal Worldwide enlisted this type of thinking, taking top honours in AOY and DAOY respectively.
Also no strangers to the winners’ circle, Taxi and BBDO take home some hardware for work that’s true to both agencies’ off-the-wall humour and fondness for consumer-created-and-fueled marketing. They’re stirring inspiration through brand-specific brainstorming digs and communal idea scouring.
And on the media front, Gold winner OMD is collapsing office walls to stimulate greater collaboration.
Here’s what happens when you reboot what you do and how you do it.
Jump to:
AOY Gold/DAOY Bronze: John St.’s digital school of thought
DAOY Gold: Tribal deepens tech ties
Media Director of the Year and Next Media Star
AOY Silver: Taxi’s customized ride
DAOY Silver/AOY Bronze: BBDO’s internal community push
MAOY Bronze: Media Experts’ holistic approach
AOY Honourable Mention: Leo Burnett struts it stuff
DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital
MAOY Honourable Mention: Starcom MediaVest Group’s content push
