David Shing

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The intimate future of digital media

Oath’s David Shing on how small moments lead to deep connections and why consumers desire intimacy.

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Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.

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Juliet hires head of client engagement

Leanne Goldstein joins the young agency amid a number of new assignments from clients including FreshCo and Hiku.

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HomeEquity banks on emotion

The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.

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Takis uses reverse psychology on snackers

The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.

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Travel Alberta names new agencies

C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”

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Up to the Minute: Thinkingbox hires managing director

Plus, Havas wins Irving Oil assignment and OSMO adds four members to its board.

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Shine Influencers opens Los Angeles office

The talent management agency is looking to serve its growing number of U.S.-based talent and brand partners.

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Leger and Cossette unveil new relationship measurement tool

Ovation aims to help clients gauge their relationship with audiences along five different factors.

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Mitsubishi appoints director of marketing

Steve Carter steps into the role to oversee Canadian brand strategy, marketing and communications.

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No Fixed Address expands to the U.S.

As it looks to further support clients Mattamy Homes and Egan Visual, the agency hires Todd Ochsner to lead its state-side business.

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Tech in Action: A WiFi signal powered by rain

Wireless provider Tele2 helps Russians hiding from a storm stay connected.

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Facebook launches shoppable AR ads

Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.

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A look at smart speaker adoption in Canada

Media Technology Monitor gets a look into how the young category is growing and who is leading the market.