Nintendo picks Smak for experiential
The agency will work with the gaming company on a cross-country tour to promote the Switch console.
Juliet hires head of client engagement
Leanne Goldstein joins the young agency amid a number of new assignments from clients including FreshCo and Hiku.
HomeEquity banks on emotion
The financial services company launches a rebranding that takes an emotional and humorous approach to reverse mortgages.
Takis uses reverse psychology on snackers
The brand launched in Canada with a campaign telling consumers its tortilla chips are too spicy, too crunchy and too intense.
Travel Alberta names new agencies
C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a “destination brand.”
Up to the Minute: Thinkingbox hires managing director
Plus, Havas wins Irving Oil assignment and OSMO adds four members to its board.
Shine Influencers opens Los Angeles office
The talent management agency is looking to serve its growing number of U.S.-based talent and brand partners.
Leger and Cossette unveil new relationship measurement tool
Ovation aims to help clients gauge their relationship with audiences along five different factors.
Mitsubishi appoints director of marketing
Steve Carter steps into the role to oversee Canadian brand strategy, marketing and communications.
No Fixed Address expands to the U.S.
As it looks to further support clients Mattamy Homes and Egan Visual, the agency hires Todd Ochsner to lead its state-side business.
Tech in Action: A WiFi signal powered by rain
Wireless provider Tele2 helps Russians hiding from a storm stay connected.
Facebook launches shoppable AR ads
Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.
A look at smart speaker adoption in Canada
Media Technology Monitor gets a look into how the young category is growing and who is leading the market.
