Up to the Minute: New hires at DenstuBos and Fuse
Plus, Canadian wins at the Webbys and Effies and more news you may have missed.
McCann Canada adds to executive team
Caroline Murphy will lead communications and business development in a newly created dual role at the agency.
Check it out: A Toronto non-profit rattles residents
A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.
Cossette wins Yellow Pencil at D&AD
The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.
How businesses can catch up on AI
What two leading figures in deep learning want marketers to understand about the field.
ATB to bring Pepper to its branches
Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.
Tech in Action: Doritos’ tape deck chip bag
The brand embeds a music player into its bag so you can listen to the Guardians of the Galaxy soundtrack.
McKesson launches the ‘pharmacy of the future’
A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.
The work that won Young Lions and Marketers gold
A “wishful” idea for Lay’s is among the pitches that earned these teams their chance to represent the country in Cannes.
Roots looks to redefine ‘nice’ in Canada 150 campaign
Behind the brand’s attempt to challenge the Canadian stereotype.
ICF Olson Canada grows its team
The agency is moving to align with its parent company’s industry vertical focus.
No Fixed Address adds to its senior ranks
Wendy Morgado leads account management team at the successful young agency.