Corner Office

Corner Office Shifts: Tourism Toronto’s new CMO

A round-up of senior-level changes you may have missed.

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Partnerships take Hellmann’s CSR work to the next level

The Unilever brand is learning to tap and collaborate with industry experts and companies to further its cause.

The Selfie Pose

The pros of greater transparency

Many brands remain unfamiliar with disclosure guidelines, according to a new IZEA Canada report.

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In conversation with Labatt president Kyle Norrington

The former VP of global marketing for AB-InBev reveals his priorities as he takes leadership of the company in Canada.

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Meet the chairs of the 2019 Marketing Awards

The six industry pros leading this year’s juries have been announced, on top of a few new categories.

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Casper brings the power of sleep to centre ice

Maple Leafs player John Tavares stars in the mattress brand’s latest campaign as it continues to expand its reach.

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Toyota Canada picks The&Partnership, Vision7

The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.

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Crave rebrands to reflect move into premium content

Bell Media’s SVOD service gets a new look, supported with a mass campaign, to signal its evolution into a premium offering.

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BC Children’s Hospital finds joy in a snowball

The hospital’s new TV spot adds an emotional holiday touch to its typically digital-focused fundraising campaign.

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Social to have greater impact on holiday shopping: report

Instagram and YouTube provide a source of inspiration, while security factors will influence online purchases.

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Hill+Knowlton hires ECD

Former creative lead Chris Davies returns to lead the PR shop’s team out of Toronto.

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Cossette adds two VPs of strategy in Toronto

Paul Lawton and Laura Kim join the agency to lead strategy for Canopy Growth and McDonald’s Canada, respectively.

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Food and beverage companies largely compliant with self-regulation

Ad Standards’ 2017 audit finds participants in the Children’s Food and Beverage Advertising Initiative showed “excellent compliance.”

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Up to the Minute: William Thomas Digital names first COO

Plus, Bleublancrouge wins Greystar and The One Show names Canadian jurors.