shutterstock_229761016

Up to the Minute: New hires at DenstuBos and Fuse

Plus, Canadian wins at the Webbys and Effies and more news you may have missed.

Caroline_r2

McCann Canada adds to executive team

Caroline Murphy will lead communications and business development in a newly created dual role at the agency.

nimby1

Check it out: A Toronto non-profit rattles residents

A new campaign prompts people who think homelessness is an inconvenience to rethink their opinion.

SickKids_3

Cossette wins Yellow Pencil at D&AD

The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.

human cyborg brain.111111

How businesses can catch up on AI

What two leading figures in deep learning want marketers to understand about the field.

pepper

ATB to bring Pepper to its branches

Why the Alberta bank is the first in Canada to allow its customers to interact with the friendly robot.

doritosguardians

Tech in Action: Doritos’ tape deck chip bag

The brand embeds a music player into its bag so you can listen to the Guardians of the Galaxy soundtrack.

diemcrop

McKesson launches the ‘pharmacy of the future’

A new app aims to help pharmacists provide the personal care that an aging, tech-savvy population is looking for.

YoungLions-Print

The work that won Young Lions and Marketers gold

A “wishful” idea for Lay’s is among the pitches that earned these teams their chance to represent the country in Cannes.

ROOTS_The-Garden_5

Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

shutterstock_387274792

ICF Olson Canada grows its team

The agency is moving to align with its parent company’s industry vertical focus.

NFA_WendayMorgado

No Fixed Address adds to its senior ranks

Wendy Morgado leads account management team at the successful young agency.