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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

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Up to the Minute: DDB unveils new visual identity

Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.

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OMVIC takes car buyers to school

The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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CREA sings a song about regret

The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.

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Starbucks brings elevated coffee tastings into a Toronto home

The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.

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No Fixed Address hires Dino Demopoulos as first CSO

The agency is looking to grow its strategic offering to tackle more consultative, upstream work with clients.

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Ubisoft taps its competitive fanbase

Video gamers were invited to face off against pro football players in a campaign promoting the launch of The Division 2.

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What do agency insiders expect for the year ahead?

The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.

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Belairdirect gets customers out of scary situations

The insurance company addresses the lack of control its customers feel without its usual knight pitchman.

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Sister Merci aims to navigate cannabis regulations

Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.

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Gaby lands in Calgary Co-op

Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.

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Weston revamps Country Harvest

New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.

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Agency Inside aims to help clients in-house capabilities

Founder Roy Levine is responding to industry trends with consulting services and a software platform.

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What’s driving today’s shopper profiles?

WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.