RBC takes a lighthearted approach to financial security
The bank enlists Canadian actor Jay Baruchel to demonstrate three services that make the bank different.
Most Canadians don’t know where to buy legal cannabis
One month before legalization, a Lift&Co. survey shows consumers lack awareness about where cannabis will be sold.
Punch Canada joins Fishman to launch Canadian office
The new Toronto PR firm will operate as a separate company and focus on franchise brands.
DuProprio selects Lg2
The agency will work on branding and creative for the Quebec-based real estate company.
How Spence Diamonds’ new CMO plans to grow the company
Veeral Rathod sees parallels between the apparel and diamond industries.
The ‘leaders’ and ‘laggards’ of GDPR compliance
Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.
Oikos brings its focus on quality to new organic products
The brand adapts its successful Greek yogurt strategy to the organics segment.
Waking up to consumer needs of today (and tomorrow)
Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
KBS merges with Forsman & Bodenfors
MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.
Air Canada Vacations gets a new immersive look
The brand wants to create recall value when customers think of their next vacation.
Cerebral Palsy Association of Manitoba advocates from behind bars
The non-profit’s first campaign saw a young man tell his story using a temporary cell.
Saatchi & Saatchi wins Quesada
The fast casual chain picks a new agency of record as it looks to double its store count over the next two years.
Maricann launches Kiwi Cannabis
The licensed producer’s first recreational brand is the latest to take a simplified approach to its product lineup.
