pexels-photo-359989

Up to the Minute: Ethnicity expands

Plus, Ryan Edwards gets relaunched, Isaac Reputation names a new partner and more news you may have missed.

Natrel

Natrel’s story of ‘intolerance’

The Agropur brand hopes to maintain its lactose-free category leadership with the help of a cheeky doc.

westjetrewards

What’s in WestJet’s mystery box?

A recent stunt and social campaign aims to generate excitement for the airline’s loyalty program.

Movember

Movember doubles down on mass media

The charity has renewed its efforts to broaden its reach and brand message.

MB_Team_Patio_HiRes

Mackie Biernacki appoints a managing director

Melissa Tobenstein will oversee client services and help grow the business.

Kelloggs-Trick-or-Treat

Tech in Action: Kellogg’s virtual trick or treat

A partnership with Shazam uses AR to replace traditional toys found in cereal boxes.

shutterstock_363790325

How banks are bracing for fintech: survey

Partnering with startups instead of fighting them is becoming an increasingly popular way to deal with disruption.

rbcmobilegroup

What sets RBC’s UX design apart?

Expert analysis helps to explain why not all banking apps are created equal.

Bixby-Voice

Samsung takes its AI helper beyond the smartphone

The Bixby personal assistant gets a relaunch that focuses on bringing it to more connected devices and partners.

BC

BC Hydro introduces some eccentric electrical sockets

As temperatures drop and bills rise, cheeky new creative helps get Power Smart’s message across.

Woman using smartphone or mobile phone

How will gen Z bank?

A new report offers a look at which channels teens are gravitating towards and the consumer appetite for emerging payment platforms.

Dairyland

Check it out: The sweet taste of home

Dairyland marks its 100th anniversary by reuniting families from east to west.

speedy

Ogilvy Montreal wins Belron Canada

The agency will handle national campaigns for the Speedy Glass and Lebeau Vitres d’auto brands.

22384428_493868844345011_99587953707154799_o

Check it out: Dodgeball Canada revamps

A new look and strategy aim to put the sport on par with more traditional ones, ahead of the World Championships.