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Up to the Minute: DDB unveils new visual identity
Plus, Mailchimp ends partnership with Shopify over data and privacy concerns, and Montreal’s Adviso expands.
OMVIC takes car buyers to school
The consumer protection board is hoping to help consumers see issues before they buy in an 80s sitcom-themed campaign.
The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
CREA sings a song about regret
The association’s latest effort to get Canadians to work with a realtor focuses on some more realistic consequences.
Starbucks brings elevated coffee tastings into a Toronto home
The coffee brand is educating customers about getting cafe-quality drinks at home to promote a new line of grocery products.
No Fixed Address hires Dino Demopoulos as first CSO
The agency is looking to grow its strategic offering to tackle more consultative, upstream work with clients.
Ubisoft taps its competitive fanbase
Video gamers were invited to face off against pro football players in a campaign promoting the launch of The Division 2.
What do agency insiders expect for the year ahead?
The annual Agency Survey gets industry folk to reveal their wishes, plans and beefs with briefs.
Belairdirect gets customers out of scary situations
The insurance company addresses the lack of control its customers feel without its usual knight pitchman.
Sister Merci aims to navigate cannabis regulations
Former Weber Shandwick and Cossette staff form a consultancy, using knowledge of marketing rules to find creative opportunities.
Gaby lands in Calgary Co-op
Gabriella’s Kitchen brand extends its reach as demand for “better for you” frozen entrees heats up.
Weston revamps Country Harvest
New bolder packaging aims to help the brand stand out on shelf by highlighting healthy heart ingredients.
Agency Inside aims to help clients in-house capabilities
Founder Roy Levine is responding to industry trends with consulting services and a software platform.
What’s driving today’s shopper profiles?
WGSN says consumer impatience, decreasing human engagement and a new green ethos are shaping the retail landscape.
