Tank continues on its growth spurt
A new creative director and several additions to its health practice are among the hires in Toronto and Montreal.
Hudson’s Bay focuses on little moments in return to mass holiday advertising
The retailer’s new in-house creative director says the campaign comes ahead of more “new and exciting” work in 2020.
Boston Pizza delivers a caroling pizza box
The latest pizza-related stunt aims to promote delivery during the holidays to stand out from the casual dining competition.
Lowe’s Canada to close 34 stores
The company plans to “simplify” its banners, change its assortment and focus investment on omnichannel and remaining stores.
View from the C-Suite: Dell aims for the moon on CSR
Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.
Can a family name take on Cineplex?
How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.
Mark Ritson on the ‘brilliant piece of BS’ D2C might be
From the C-Suite newsletter: The pundit also weighs in on how to utilize emotion and balance awareness with performance.
Meet the co-chairs of the 2020 Marketing Awards’ Multicultural jury
Ambereen Jahangir and Jensen Tsoi will lead the group scoring the category.
NABS takes over the stage at ADCC
A stunt at last week’s award show draws attention to the mental health challenges advertisers silently struggle with.
How Canada’s approach to earned media differs from the rest of the world
The methods are different, but a survey finds budgets and data are global challenges.
Brewers tap into new occasions
How brands are expanding outside of alcohol by courting the sober curious and branching off into non-beer products.
Retail’s role in creating confident cannabis shoppers
Why retailers are in a unique position to establish the trust needed to guide customers through the purchase journey.
Reengineering Goliath with data, and David with scale
Associate publisher Lisa Faktor on using science-side marketing tools to de-risk big, bold brand ideas.
Dave Thomas Foundation spins animal adoption tropes
Ads bringing attention to the needs of foster care programs is a rare mass play for the QSR’s charity of choice.
