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Would you trade two hours for a trip to the Yukon?

Tourism Yukon and Air Yukon have partnered on a contest to shift perceptions about how easy it is to get to the territory.

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Up to the Minute: Trampoline names CCO

Plus, Rouge Marketing expands to Europe and Elite Digital wins its first cannabis client.

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Weber Shandwick names new office lead in Montreal

Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.

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Peoples Jewellers puts love on display

A Valentine’s Day stunt turned one of Canada’s biggest billboards into a platform for couples.

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Folium Labs aims to address nutritional needs of cannabis users

The cannabis wellness company’s multivitamin is branded to reach “health-conscious and optimistic” users.

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Consumers want retail tech that keeps human touch

A survey by SOTI shows that Canadians favour solutions that empower sales staff, not replace them.

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ParticipAction launches a data-driven mobile app

The non-profit is using data to serve personalized recommendations to help users reach their fitness goals.

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IBM brings Watson to the masses

The company addresses a major hurdle to AI adoption by letting its platform run on any cloud platform.

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Warby Parker adds AR to its app

The new function gives customers the ability to try on frames from the online-first eyewear retailer.

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Abacus launches a creative offering

Abacus Creative Labs has been developed to create visual content tailor-made for social and mobile channels.

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Appetites growing for flexitarian diets and edibles

Research by the University of Guelph and Bob’s Your Uncle identifies the impact of this year’s food trends.

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Porsche resurrects the ‘Pink Pig’ for Chinese New Year

The luxury automaker took inspiration from a historical vehicle to celebrate the Year of the Pig.

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St. Michael’s hospital explores the link between poverty and health

Five interactive installations shine a light on the issue to launch a $25 million fundraising campaign.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.