Longo’s butters up dads
The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.
Cannes Lions sees drop in award entries
The festival recorded a decrease as a result of category restructuring and Publicis Groupe’s decision not to participate.
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The&Partnership grows across departments
New CDs and its first director of people and operations are among the recent additions at the agency.
Up to the Minute: Republic wins Insurance for Children
Plus, Punch Canada makes several hires, and The Colony Project gives The Common Good a female focus.
WestJet renews Las Vegas experiential push
Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.
Shoppable Stories come to Instagram
Ecommerce gets added to the increasingly popular social content format.
Tech in Action: Tic Tac’s chewy Snapchat lens
Chewing helps power a pair of Snapchat games supporting the mint brand’s recent foray into the gum business.
Nvidia becomes latest to open AI hub in Toronto
The computer hardware company will double its team working on machine learning in the city.
Finn AI strikes partnership with Visa
Using the credit card company’s Developer Platform, the Vancouver startup will improve the tech behind its chatbots.
The CASSIES become Effie Canada
The ICA partners with the international awards program to recognize Canadian marketing effectiveness on a global stage.
Cheil Canada bolsters creative department
A new team is the latest addition made since the agency hired a new ECD last year.
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
Banking on enterprise loyalty
Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
