Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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Strategy’s most read of 2019: Shopper Marketing Report

The most eye-catching shopper stories from the last year.

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Lassonde has a thirst for paper straws

The food producer has developed a paper straw for its single-serve juice box brand, Oasis, and is using consumer feedback to improve the next edition.

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New products, stores and shopper marketing: round-up

Farm Boy grows, Canada gets Beyond Beef, and Hershey’s makes baking “solution centres.”

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Baileys hits malls with Treat Bars

The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.

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Where to place plant-based foods in grocery stores

Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.

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Juniper Park\TBWA launches Le Parc design offering

The stand-alone studio aims to give clients another avenue to the agency’s design expertise.

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Amnesty International writes a challenge to power

The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.

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Why McDonald’s made Big Macs in a see-through kitchen

The QSR is being transparent to highlight recent changes to its food preparation processes.

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Digital payments explode as cash volumes implode

A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.

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Up to the Minute: Innocean hires new head of production

Also, Golin wins North American assignment for Lego and Ruckus adds to its digital integration team.

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Sobeys rolls out sensory-friendly shopping nationally

The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.

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Google uses its tech to help Ronald McDonald House

Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.

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Which Vachon cake reigns supreme?

The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.

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Princess Margaret Cancer Foundation offers a different Black Friday deal

The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.