Christopher Lombardo
MADD drives home the dangers of impaired boating
The organization draws a direct comparison with drunk driving in a bid to change lax attitudes about drinking on the water.
MGD fuses fashion and music to sway spirit drinkers
The brand hopes the authenticity of a streetwear line and hip hop track will help it compete in a beer-averse nightlife scene.
Serta thinks outside the box
The legacy brand taps Canadian Tire’s reputation and distribution network to launch its new mattress-in-a-box.
Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
Rogers, L’Oreal and Princess Margaret name new marketing heads
Three top organizations in their fields have recently named new leadership.
BMW brings M Festival to Canada
The automaker brings high-performance M series aficionados together as its builds its experiential side.
The appeal of the specialty grocer
Smaller boutique retailers are seeing a growth spurt as they offer convenience for more frequent shoppers.
Sustainability and health-led disruptors enter retail
From a plant-based grocer to sugar-free ketchup, here’s how four brands are taking their ethos into a new territory.
CPGs take to QSRs
Kraft Heinz and Yves Veggie Cuisine went beyond grocery, partnering with Smokes and Pizza Pizza to drive shopper engagement.
In the aisles at Golf Town
CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.
Vivintel breaks down Canadian esports market
New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.
Country Harvest hosts new podcast series
The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Fan Expo lets geek flag fly
The event’s first Pride activation is part of a slate of initiatives to be more welcoming to LGBTQ and younger attendees.
Tag hires new client lead
Katie Musgrave joins from Tribal, adding digital strategy expertise to the Toronto boutique agency’s offering.
