Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
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How OLG celebrated the Lunar New Year

The lottery corp combined sentiments of good fortune prevalent during this time of year with value-focused messaging.

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Rethink Breast Cancer is game for the ‘Booby Bowl’

The breast cancer nonprofit turns to the world of video games to rally rapidly growing fanbases.

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ParticipAction shifts its approach to making life better

The nonprofit continues to take a holistic view of the benefits of physical fitness, but without the jokes.

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Premium mixer 1642 packs a punch

The beverage brand promoted its tonic and ginger beer through a shopper marketing program in IGA stores across Quebec.

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CPGs promote in store ahead of the Big Game

Frank’s RedHot and Mars Wrigley are been promoting their brands’ association with the NFL this season through contests and kegs.

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D’Italiano suits up with the Raps to drive bread growth

From Shopper Marketing Report: The Weston brand created new packaging and a campaign to help fans “#GetThatBread.”

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The Meatless Farm Co. targets key retailers and meat eaters

The plant-based food company is driving purchases by hitting flexitarians with messaging right outside grocery stores.

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Subaru shows the Impreza as a cure for boredom

The automaker takes a cue from pharma ads as it looks to boost the compact car’s awareness.

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Soshal launches digital experience design agency

The Ottawa-based agency bucks the integration trend by launching Craft&Crew as a standalone offering.

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Veritas names GM amid U.S. expansion plans

Nina Kalos steps into a more senior leadership role at the agency as Krista Webster takes on more duties within MDC.

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Budweiser brings back “Whassup” for Canadian Super Bowl spot

Smart home tech recreates the classic ad, delivering a responsible consumption message through a partnership with Uber.

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Go Auto launches first integrated campaign

The dealership network and online buying platform is addressing misconceptions as it looks to expand.

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HelloFresh brings melodrama to its marketing

The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.

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Up to the Minute: Agnostic wins two AOR assignments

Plus, Trampoline adds a PR offering and Apollo Music Store expands to the U.S.

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Bell Let’s Talk shifts the focus to mental health non-profits

This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.