Christopher Lombardo
Walmart and Instacart expand grocery delivery
The service will come to nearly 200 stores as the retailer expands its omnichannel options in the grocery category.
The&Partnership names new ECD for The Greenhouse
Geoff Vreeken takes over west coast creative duties for the dedicated Telus unit as the telco expands its business into new areas.
Clif Bar pumps good into the world (and bodies)
The brand is touring cities with a tricked out trailer as it emphasizes its ethical business practices and CSR initiatives.
More parents going online for back-to-school deals
A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.
Shoppers Drug Mart launches The Beauty Project
The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.
Gen Z less likely to spend on drinking and vacations
A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.
Canadian Tire to buy Party City’s Canadian assets
The retailer adds the party store’s 65 locations and product portfolio to further diversify its seasonal selection.
FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
Canada Dry boogies with Bollywood Picnic
The soda brand rolled out an in-store contest to appeal to South Asian consumers as part of an ongoing multicultural strategy.
Dempster’s waves the flag as part of redesign
The baked goods maker is using refreshed packaging as an opportunity to tout its new “Made By Canada” positioning in stores.
Trix cereal is back… for good
A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.
The Disruptors: Thirsty Naturals works outside gender binaries
The new line of all-natural hygiene products aims to fill a void in CPG.
Save-On-Foods emphasizes quality through humour
The supermarket chain highlights local and fresh value propositions by showing everyday messiness.
Drug Free Kids sends the Pill Fairy for your meds
The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.
McDonald’s talks up the quality of its eggs
A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.
