Christopher Lombardo

Contact Christopher by sending an email to clombardo@brunico.com

Articles by Christopher Lombardo
best-buy-christmas

Best Buy goes back in time for holiday campaign

The retailer tells its story in reverse as it continues to focus on the happiness of gift-giving.

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Onlia wants people to think holistically about insurance

The upstart digital insurance firm is taking a prevention-first approach with its first mass campaign.

Collecting over 20 years of know-how, Klick’s new 230-page Adaptive Brand Playbook is filled with research and insights to help healthcare marketers build, activate and modernize their brands.

Klick Health announces senior hires

Former CCO of Public Jon Toews is among the five hires and two promotions that were recently made in Toronto and New York.

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Eataly brings its slow food movement to Canada

The world-renowned Italian marketplace opens today in Toronto, bringing an Old World approach to grocery shopping.

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Bimbo Canada gives two bread brands one refresh

The CPG co. folded Boulange des Campagnards under the newly rebranded Bon Matin umbrella.

Toys

Toys “R” Us Canada gamifies Geoffrey the Giraffe

From Shopper Marketing Report: The retailer touts top toys by taking an augmented reality approach to make toy stores “magical again.”

Mother Raw-Mother Raw asks fans to choose their next variety wit

Mother Raw bets on tahini and turns to customers for a vote

The organic, plant-based producer is using consumer feedback for product innovation.

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Up to the Minute: Rock-It names new leadership

Plus, McCann wins Santa Claus Parade mandate, Swoop picks Brookline and Apply Digital expands to Los Angeles.

McDonal'ds & Nick Nurse

McDonald’s draws up a play for the Big Mac

The QSR puts Raptors coach Nick Nurse in the kitchen to deepen its partnership with the team and promote its most iconic burger.

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UNICEF Canada outlines the rights of kids, both big and small

The non-profit has launched a new campaign to make global causes more relateable to Canadian audiences.

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Canadian Credit Union Association looks to escape the burden of banking

To help members compete with the big banks, the association is focusing on personal goals instead of products.

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Advocis builds its content to make finance approachable

The Financial Advisors Association of Canada aims to change millennial mindsets about money.

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BCLC focuses on the entertainment side of the casino

The organization is attempting to reach casual visitors looking to overcome the “veto vote” when planning a group outing.

A and D

2019 Small AOY Bronze: Arrivals + Departures takes off

The shop is working with startups to explore the ins and outs of building a brand from the ground up while also pushing into health and wellness.

One Twenty Three West Group Photo

2019 Small AOY Silver: 123w pitches its best players

How a top-heavy creative director structure has helped the Vancouver agency hit major runs with clients big and small.