Christopher Lombardo
Strategy’s most read of 2019: Shopper Marketing Report
The most eye-catching shopper stories from the last year.
Lassonde has a thirst for paper straws
The food producer has developed a paper straw for its single-serve juice box brand, Oasis, and is using consumer feedback to improve the next edition.
New products, stores and shopper marketing: round-up
Farm Boy grows, Canada gets Beyond Beef, and Hershey’s makes baking “solution centres.”
Baileys hits malls with Treat Bars
The Diageo brand is bringing its pop-up model to the GTA to promote its global indulgence message during the holidays.
Where to place plant-based foods in grocery stores
Plant Based Foods of Canada finds differences in where meat and non-meat eaters want to find products.
Juniper Park\TBWA launches Le Parc design offering
The stand-alone studio aims to give clients another avenue to the agency’s design expertise.
Amnesty International writes a challenge to power
The campaign promoting the annual writing marathon in Quebec focuses on global impact and young human rights crusaders.
Why McDonald’s made Big Macs in a see-through kitchen
The QSR is being transparent to highlight recent changes to its food preparation processes.
Digital payments explode as cash volumes implode
A Payments Canada report also finds security concerns still hold back the uptake of payments with mobile devices.
Up to the Minute: Innocean hires new head of production
Also, Golin wins North American assignment for Lego and Ruckus adds to its digital integration team.
Sobeys rolls out sensory-friendly shopping nationally
The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.
Google uses its tech to help Ronald McDonald House
Raptors player Pascal Siakam helps the tech company take its positioning into a more charitable direction.
Which Vachon cake reigns supreme?
The Canada Bread snack brand taps into the nostalgic passion consumers have for their favourite by putting it to a vote.
Princess Margaret Cancer Foundation offers a different Black Friday deal
The hospital goes against the tide with a charitable message that also gets ahead of the crowd participating in “Giving Tuesday.”
Fairtrade Canada shows the harm of banana harvesting
The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.
