Guest Contributor
Have agencies lost their sense of purpose?
The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.
On adding a slice of data to your marketing sandwich
Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.
The seven deadly sins of tourism marketing
David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.
Why it matters where your data is stored
Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.
Social Lite Vodka continues to innovate
Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.
BMO looks to redefine its purpose
Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.
How fixing the RFP will benefit all of us
Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.
Decoding Cannes Lions 2019
The Township’s Karen Howe on some of the ‘unsettling undercurrents’ on display at this year’s festival, and how to address them at home.
Cannes 2019: The future of brands sounds good
The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.
Getting below the LGBTQ surface
Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.
When sustainability meets experiential design
Trend Hunter’s Mishal Omar explores three eco-friendly approaches brands are taking to connect with consumers.
A misguided response to a long-standing problem
Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.
Let awards set new standards for the industry
Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.
