Guest Contributor
Articles by Guest Contributor
All Scotties needs is love
The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.
In memory of John Straiton
Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.
Three trends shaping DTC strategies
From community building to social impact, Trend Hunter’s head of research explores the forces driving DTC success.
The future of ethnic marketing is bicultural
Sonny Wong, president of Hamazaki Wong Marketing Group, explains the nuances around a growing consumer segment.
Make championing women core to your business
Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.
