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Articles by Guest Contributor
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Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.

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Why account people need to get creative to survive

Dorian Burns-Coyne on how account managers can add value by getting out of their lane and broadening their mind.

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How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.

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The next influencers could be unreal

The&Partnership’s Nabil Rachid considers the possibilities for brands that simply create their own, 3D rendered ambassadors.

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Taking a historical approach to disruption and profit

No Fixed Address’ David Jowett looks to the past to provide tips on how agencies can adapt for the future.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.

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Letter to the editor: Are all awards equally effective?

Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.