Guest Contributor
The missing role at the C-Suite table: the customer
Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.
The next influencers could be unreal
The&Partnership’s Nabil Rachid considers the possibilities for brands that simply create their own, 3D rendered ambassadors.
Taking a historical approach to disruption and profit
No Fixed Address’ David Jowett looks to the past to provide tips on how agencies can adapt for the future.
Do you suffer from ‘screenesthesia’?
Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.
Letter to the editor: Why I celebrated a CASSIES win
Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.
Letter to the editor: Are all awards equally effective?
Industry vets ask why Canadian advertisers are walking away from the one award they feel is fully focused on results.
Agency, disrupt thyself! (column)
Consultant Sarah Ivey weighs in from Ad Week in NYC on why digital-first just isn’t cutting it anymore.
