Guest Contributor

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Articles by Guest Contributor
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We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

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What I wish I had known about my clients

HBC’s Allison Litzinger tells agency staff what she’s learned after a year client-side, from in-housing to effective collaboration.

Creative Data

A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.

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How I stopped holding myself back

Devon Williamson explains how a lack of leadership and examples to follow keeps women from pursuing opportunities they deserve.

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Should Ad Standards take election ad complaints?

President and CEO Jani Yates explains the stance the organization takes on political messages (and wonders if it should change).

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Have agencies lost their sense of purpose?

The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.