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Articles by Guest Contributor
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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.

Sustainability

When sustainability meets experiential design

Trend Hunter’s Mishal Omar explores three eco-friendly approaches brands are taking to connect with consumers.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.

Kobo

What Rakuten Kobo learned after ten years

As the company celebrates its 10th anniversary, CEO Michael Tamblyn reflects on how the business has evolved.

trophies

It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

Strategy Back Page

Back Page: Fuse pitches its twist on a smart device

The Toronto integrated marketing agency proves there is such a thing as a stupid question.

Workforce2

Five ways to impact customer experience through employee initiatives

The Intercept Group’s Andrew Au explains how to make employee experience a priority.