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Articles by Guest Contributor
Artificial intelligence

A framework for effective AI

Sklar Wilton’s Marina Laven digs through the research to figure out how to get consumers to welcome the new tech.

Diversity2

How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

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The rise of the generalist

Sarah Ivey of Agents of Necessity explains why evolving past specialists will help ensure survival in the industry.

Personalized marketing

On how to stop being the creepy marketer

Intercept Group’s Andrew Au explores what steps to take when building a hyper-personalized marketing strategy.

BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

BackPageFINAL

Back Page: Who will be 2020′s Agency of the Year winner?

Arrivals+Departures reminds us that people, not algorithms, are still at the heart of great work.

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How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

Car commercial

Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

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Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.