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Articles by Guest Contributor
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Have agencies lost their sense of purpose?

The Local Collective’s Michael Ash asks why clients’ obsession with brand purpose hasn’t extended to their agency partners.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

Destination Canada

The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

Cloud Computing Computer Technology Cloud Hosting

Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

Social Lite

Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

Catherine Roche

BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

Cannes Lions 2019 : Day Three

Decoding Cannes Lions 2019

The Township’s Karen Howe on some of the ‘unsettling undercurrents’ on display at this year’s festival, and how to address them at home.

KAREN HOWE PIC- higher rez

Cannes 2019: The future of brands sounds good

The Township’s Karen Howe on how Mastercard found its soul through a smart sound strategy.

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Getting below the LGBTQ surface

Fuse president Stephen Brown on how brands should think about authentic representation during Pride month.

Sustainability

When sustainability meets experiential design

Trend Hunter’s Mishal Omar explores three eco-friendly approaches brands are taking to connect with consumers.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

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Let awards set new standards for the industry

Responding to a column earlier this week, Havas’ Alex Panousis explains why she embraces her addiction to shiny things.