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Articles by Guest Contributor
Straiton (retouch glasses) & Gary copy

In memory of John Straiton

Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.

Frank&Oak

Three trends shaping DTC strategies

From community building to social impact, Trend Hunter’s head of research explores the forces driving DTC success.

Diversity-marketing

The future of ethnic marketing is bicultural

Sonny Wong, president of Hamazaki Wong Marketing Group, explains the nuances around a growing consumer segment.

pexels-photo-70292

Make championing women core to your business

Microsoft Canada’s Lisa Gibson on why companies need to buy into inclusion and go beyond simple communications.

headway-566297-unsplash

Marketers must keep up with the growth of martech

CMA president and CEO John Wiltshire on why even seasoned pros could fall behind if they don’t adapt with new skills.

Consultancy-handshake-agency

The drawbacks of performance-based fees

Two industry experts weigh in on the potential downside of the industry-wide trend.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.