Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
GenMills5

General Mills runs character-themed sock promotion

A national in-store program leverages popular mascots from the CPG co’s biggest cereal brands.

BeautyRetail

BrandSpark reveals its best new products for 2018

The market research firm finds which products Canadian consumers value most and what’s driving trial.

TimHortons3

Tim Hortons to invest $700 million in store renos

The announcement comes amid a recent slowdown in sales for the RBI-owned restaurant chain.

03_lg2_LaitChocolat_Affichage_Fr

Check it Out: The ‘pros’ of drinking chocolate milk

Amateur athletes can be a bit like their professional namesakes, according to new ads for the Producteurs de lait du Quebec.

shopping-retail

Retail sales growth slows entering 2018

Things have softened in most sectors, although specialty food and electronic stores continue to experience strong growth.

Iogo

Iogo Proteine energizes the umlaut

The brand’s fun-loving punctuation marks are enlisted to help launch new flavours in its energy-focused product line.

Gourmet2

Where should Renee’s dressings go in the fridge?

The Kraft Heinz brand embraces its limited shelf life in its first TV campaign in several years.

Farnham

Check it Out: Farnham’s bitter outlook on life

The Quebec microbrewery casts a dark cloud over everyday occurrences in its latest celebration of bitterness.

pexels-photo-359989-623x350

Up to the Minute: Ethnicity hires new head of research

Plus, Cannes Lions picks its next chairman and A&C wins a pair of new clients.

Agropur

Agropur takes an animated approach in new creative

The dairy cooperative’s second masterbrand campaign tries to drive home the economic benefits of its business model.

SWarning

CDSS makes ‘Anything But Sorry’ more explicit

The organization uses creative ad placements for its “bad word” messaging in phase two of its current campaign.

FranceWong

Sid Lee names new VP of account services

France Wong will also help develop Sid Lee Media from the agency’s Montreal office.

TimHortons

Check it Out: Tim Hortons sets up a coffee date

The QSR orchestrated a stunt to show that getting to know your neighbours is easier than you think.

Georgakis

DentsuBos appoints VP of client services

Dimitra Georgakis takes on an expanded role in Montreal, working closely on the agency’s Subway account.

Kijiji4

Kijiji shakes up its creative approach

In a new campaign, the classified ads site shows how it can make life’s transitions more exciting.