Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Results

Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

49th Parallel Coffee-2

49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

Motusbank

Meridian goes national with launch of Motusbank

The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.

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Juniper Park\TBWA names new head of design

Nathalie Cusson will also serve as artistic director of its Bolt Content production arm.

Fizz

Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

Kijiji-Autos2

Kijiji puts car buyers in the driver’s seat

For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.

Sleep-high

IKEA makes sleep a beautiful thing

A new spot reminding productivity obsessed people to get their rest also marks a strategic shift that will guide creative to 2020.

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Up to the Minute: OKD acquires MJM Media

Plus, Cleansheet wins Cowbell Brewing, and Montreal’s 360 L’agence names a managing director.

Budweiser

Eco-moves: Looking beyond reducing plastic waste

Announcements from Budweiser, Unilever and Air Canada are among the most recent focused on sustainability.

Ecommerce-Retail

Retail sales growth down again in late 2018

The latest Ed Strapagiel analysis finds that sales growth for the entire year will likely come in at under 3%.

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Cossette adds a VP in Quebec City

Zoe Beland takes on greater leadership duties as VP of account services.

Man using mobile payments online shopping and icon customer network

Mobile outpacing desktop for online shopping

New research by Comscore finds unique visitors to retailers’ mobile websites has grown 13% since 2016.

IvanRoss

Hill+Knowlton appoints national cannabis lead

Ivan Ross Vrana will lead public affairs, marketing and communications for the firm’s cannabis clients.

Marianne Hamilton

Rakuten Kobo looks internally for next CMO

The Toronto-based e-reading company has appointed Marianne Hamilton to the role amid other changes in leadership.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.