Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
SurveyMonkey

SurveyMonkey rolls out global rebrand

Aspects of work first created by Ottawa agency Soshal for one product have now been adopted for other initiatives.

YSM - Money

Understanding poverty, $7.35 at a time

Toronto’s Yonge Street Mission is challenging locals to live on the same amount of money as the average food bank user.

CIO-Insects

Check it out: A gross game of ‘would you rather’

A campaign for the Quebec Student Sport Federation suggests teenagers would be better off eating insects than smoking.

Lg2

Lg2 adds client-side expertise in Montreal

Frederic Leclerc has joined the agency’s leadership team as VP of account and customer experience.

Felicity Content Studios Team

Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

Keurig2

Keurig ramps up sustainability efforts

The company has promised to make all of its pods recyclable by the end of 2018, a vision that requires more consumer education.

Campari2

The final piece of Campari’s route-to-market strategy

By opening an office in Montreal, the spirits company is taking greater control of its marketing and distribution in Canada.

Colas Henkes

Porsche Canada reaches for a new demographic

With the hiring of Colas Henkes as director of marketing, the company looks to reach younger, female and ethnic segments.

TimHortons

Tim Hortons among the top global food chains

BrandZ’s annual ranking of the world’s most valuable brands finds the coffee chain sitting comfortably in the top 10 Fast Food list.

Via Rail

Via Rail skips the traffic talk

The company uses skippable ads to show the benefits of taking the train in the final phase of its ongoing platform.

Fortin2

Cossette Health adds VP and business lead

Rejean Junior Fortin joins the team in Montreal, where he will lead the agency in the Quebec region.

Amex-main

American Express’ new unified, global brand

The financial company brings together its U.S. and international strategies in a platform that reflects its changing business.

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Up to the Minute: Cundari named chair of CMA

Plus, Weber Shandwick makes ten hires and the EU’s General Data Protection Regulation comes into effect.

study

Study reveals Canada’s most reputable companies

Consumer trust in brands has dropped, but Canadians continue to value companies will a strong CSR track record.

easy

Easy Financial looks to its customers’ future

The nonprime lender positions itself as a company that helps average Canadians build long-term stability.