Justin Dallaire » strategy

Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
Koho-Dream

Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

Corner Office

Corner Office Shifts: Pure Global Cannabis’ new VP of brand strategy

A round-up of senior-level changes you may have missed.

IGA1

IGA experiments with live harvesting

Customers familiar with the banner’s “Frait du Toit” rooftop garden can now watch their produce being hand-picked.

pexels-photo-359989-623x350

Up to the Minute: Daily Bread names marketing director

Plus, Beattie communications expands to Ottawa and Winnipeg, and Scratch wins a handful of clients.

Botkin&Fraggalosc

Pound & Grain boosts video and technical capabilities

With two hires in Vancouver and a promotion in Toronto, the shop taps talent with experience outside of traditional agencies.

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

Cryptocurrency Exchange

How CoinSmart plans to reach the ‘crypto curious’

Experiential executions aim to position the cryptocurrency exchange as a lifestyle brand to connect with different demos.

Consonant1

Consonant asks if your skin feels like concrete

The natural skincare brand used the imperfect surfaces of the neighbourhood to promote its new flagship store.

retail grocery carts

Amazon ranked most trusted ecommerce retailer

The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.

Eat Together

Why PC shifted its ‘Eat Together’ conversation

The CPG brand saw an opportunity to leverage its brand equity and trust to encourage people to eat together at work.

BondLoyaltyReport2018

The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

Porter-featured

Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

Kai Exos-featured

On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

Mars-DIY

Mars taps into do-it-yourself culture

A new creative platform for the chocolate bar encourages DIYers to try their hand at projects they might just fail at.

Nintendo

Nintendo picks Smak for experiential

The agency will work with the gaming company on a cross-country tour to promote the Switch console.