Justin Dallaire

Contact Justin by sending an email to jdallaire@brunico.com

Articles by Justin Dallaire
IO-Noise Cancelling

How to get a beverage containing cannabinoids into retail

Ikkuma is looking to beat the rush with an (already legal) drink that’s planned to enter grocery and drug stores.

Nespresso

Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

OpenBanking

Are banks ready for a future of open banking?

Andrew Au argues regulatory changes could spell opportunity for banks (or leave them vulnerable to competition).

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

Shikatani

Shikatani Lacroix opens New York office

Janice Jaworski will lead the brand and retail design agency’s new location as it expands to support U.S.-based clients.

JoshuaLessard

Tux names creative and culture lead

Joshua Lessard will handle design and content projects, having previously served as creative lead at Vice Media.

Public1

Public Mobile hits reset on its less-is-more approach

The Telus-owned low-cost provider is addressing key brand challenges and category evolution with a visual refresh and new campaign.

pexels-photo-359989

Up to the Minute: Huge hires first VP of strategic growth

Plus, Ketchum names new Canadian managing director and Cossette extends assignment with Government of Canada.

Tim-Hortons-Shawn

Tim Hortons looks beyond hockey with Shawn Mendes

The QSR chain partners with the singer-songwriter to find a different way to express “Canadian values.”

AirCanada

Air Canada promotes Aeroplan ahead of 2020 relaunch

The airline is running the loyalty program’s biggest contest to communicate the ways it is keeping members engaged.

President shuffle at Toys ‘R’ Us, Walmart and Reitmans

New leaders will helm the retailers as they face increased competition from online players.

P&G

How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

Tina Fernandez

Ramp hires first VP of strategy

The non-profit focused agency has hired Tina Fernandez to work on growth opportunities and client relationships.

shopping-retail

Retail sales growth continues to slump

The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.

BestBuy

Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.